Rosetta Hires Agency Veterans for Account Management and CFO Positions

PRINCETON, N.J., April 8, 2008 /PRNewswire/ -- As part of its ongoing expansion and rapid growth, Rosetta has brought on board two senior executives with significant agency experience to run Account Management and the office of the CFO.

Jamie Peck has joined Rosetta as Managing Partner, Account Management, and Rich DeMilt has joined Rosetta as Chief Financial Officer. Rosetta combines its proprietary segment-based insights on the drivers of brand choice and category usage with its award winning digital and direct execution to achieve breakaway business results for the world's leading brands, ranging from Johnson & Johnson, Allergan and UCB to AARP, Microsoft and HSBC.

Peck joins Rosetta from MRM Worldwide - McCann World Group's digital and direct marketing agency. Most recently he served as EVP Managing Director in the network's Princeton, NJ office. Peck is a recognized leader in the development and implementation of CRM strategies and programs for Fortune 500 client such as: J&J, BMS, Pfizer, Verizon and MasterCard. Before joining MRM Worldwide, Peck held client-side positions as V.P. of Marketing at Infusion Technology Services and served as a healthcare lobbyist during the Clinton years in Washington.

"We are pleased to welcome such senior agency talent to the fast-growing Rosetta team," said Christopher B. Kuenne, President and CEO. "Jamie's track record of developing online and offline CRM strategies and programs is a perfect fit with our integrated personalized-marketing solution offering."

DeMilt joins Rosetta from Ogilvy & Mather, where he was Senior Partner and Worldwide Controller, overseeing in excess of $2.0 billion in revenue. Initially seeing the company through its assimilation into the WPP Group holding company. He also led the implementation of a worldwide consolidation and reporting system, international client accounting system, time reporting system and automation of all financial reporting. Before joining Ogilvy, he worked at NYNEX immediately after the AT&T divestiture, where he helped form the financial framework for their newly formed international, properties and new ventures divisions, as well as Touche Ross.

"Rich brings to Rosetta extensive agency financial experience and the leadership to help manage our rapid organic growth and make multiple strategic acquisitions to expand our presence and capabilities in the personalized direct marketing space," said Kurt Holstein, Chief Operating Officer.

About Rosetta

Rosetta is a privately-held company that has achieved a compound annual growth in excess of 40%, since its inception, 10 years ago in 1998. Rosetta helps clients translate deep consumer insights into Personalized Marketing programs on the web, call centers, direct mail, and face-to-face selling, in order to drive significant improvements in clients' marketing effectiveness and ROI. Managed by a team of seasoned professionals from leading brand marketing, consulting, and advertising agency backgrounds, Rosetta has developed a proprietary approach to building and applying category-specific segmentation to all elements of marketing execution within the digital and direct channels.

In 2005, Rosetta acquired SimStar, a leading provider of interactive relationship marketing solutions to the healthcare industry. This union of strategic and agency capabilities has enabled clients to quickly implement the digitally-enabled personalized direct marketing programs, analytics, and campaign decision rules necessary to establish and optimize profitable customer relationships. The company serves global leaders in numerous industries including healthcare, financial services, eCommerce and digital media, consumer technology and telecommunications.

In September 2007 Rosetta closed a significant investment from Lindsay Goldberg, a leading global private equity firm and a $250 million capital line for acquisitions.

Headquartered outside Princeton, N.J. with offices in New York City and Denver, Rosetta achieved over $40 million in revenues in 2007 and the firm's expansion has fueled the addition of 60,000 square feet of space to its New York and Princeton offices in 2008.

For more information about Rosetta's Personality Marketing solution, please visit http://www.rosettamarketing.com