The Zimmerman Agency Named Largest Public Relations Firm in Florida for the Sixth Year in a Row and Third in the United States*

TALLAHASSEE, Fla., April 4, 2008 /PRNewswire/ -- The Zimmerman Agency, headquartered in Tallahassee, has captured the No. 1 position in Florida as the largest public relations company for the sixth consecutive year. O'Dwyer's, the respected national industry source, placed The Zimmerman Agency in its official leadership spot with a more than 26 percent margin in the comprehensive rankings of all public relations firms in the state. The Zimmerman Agency also ranks in the top three nationally* of industry specialists associated with an advertising agency.

The Zimmerman Agency has maintained its leadership position with a pioneering public relations platform of activation and optimization, which blends the disciplines of traditional public relations with relevant technology and organic narrow casting.

"Our PR teams are dealing in dynamic, new dimensions of consumer effectiveness," says Carrie Zimmerman, co-founder, The Zimmerman Agency. "The culture of our agency inspires smart thinking and an unparalleled enthusiasm which intrigues both clients and the media."

The Zimmerman Agency client portfolio has recently expanded to include the highly sought after $17 million Florida Tobacco Prevention account, Florida Prepaid College Board and Sanderson Farms(R) chicken coupled with an extensive list of hospitality clients throughout the nation and Caribbean.

The Zimmerman Agency, which comprises branding, advertising and interactive in addition to public relations, has total billings exceeding $140 million and employs more than 136 full-time professionals.

* U.S. ranking based on subset of public relations firms associated with an advertising agency.