No Need for Bad-Phorm Approach to Online Advertising.

BRIMINGHAM, England, April 4 /PRNewswire/ -- A new player in the on-line advertising business will avoid criticism of BT approach.

With digital rights legal specialists claiming that trials of an on-line advertising system carried out by BT are illegal, a new venture will shortly launch which is designed to protect the privacy of net surfers by targeting advertisements only at web users who have signed up to receive them.

Mi Info.eu invites anyone who uses the internet to join up by completing a questionnaire to profile their lifestyle and interests with a view to receiving advertisements from businesses selling products or services that match their needs. The incentive for subscribers is that they earn points, which can be exchanged for shopping vouchers every time they view a new ad which will appear on their personal Mi Info page, not their email inbox. Pre-launch, members can start earning their points by signing up and recommending the site to friends.

Roger Murphy, a partner in Mi Info says: "We fully understand the concern that is currently being expressed over attempts to create new advertising platforms by covertly tracking users' web browsing habits. We have launched Mi Info on the key principle that no one likes receiving spam or unsolicited advertising every time they log on to the internet. Our members will only receive advertisements relevant to their circumstances, lifestyle and interests, based on profiling data they have completed themselves. The essential difference is that the audience we are creating for advertisers have actively given their consent to receive the ads."

On the question of data security, Roger Murphy says: "This is our highest priority. Mi-info will never sell or provide subscribers' personal contact details to advertisers, and we are guaranteeing that nothing we do will lead to our members receiving unwanted material. The systems we are putting in place will conform to the highest international data security standards."

Members of the public are currently being invited to sign up on http://www.mi-info.eu in advance of advertisements going live, which will take place shortly.

    
    Linda Trotman
    T/F: +44(0)1564-742731
    Email: linda.trotman@btinternet.com