CHICAGO, April 2, 2008 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top 10 public relations firms, today announced the addition of City Chase USA to its client roster. City Chase Inc., the "World's Largest Urban Adventure Series," made its U.S. debut in Chicago last year, and is expanding to Philadelphia, Atlanta, San Francisco, San Diego, New York City, Boston and Seattle in 2008. Each reality-TV inspired race is for teams of two and includes a variety of mental, physical and humorous challenges designed to push participants' comfort zones.
MWW Group will lead the media relations campaign for City Chase USA aimed at driving participation in all eight cities and helping build future sponsorships across the nation.
"This is a chance for MWW Group to deliver on two of our hallmark strengths -- strong media relations and big results," said Tina-Marie Adams, general manager and senior vice president of MWW Group Midwest. "We are putting on our creative hat and tapping into the media's imagination to make City Chase's expansion in the U.S. a success."
The account will be managed from MWW group's Midwest office located in Chicago.
About City Chase Inc.
Toronto-based City Chase Inc. (CCI) is the operating company of City Chase, a global consumer event series, offering unique experiential one-day events in various major markets throughout the world. 2008 is again a year of expansion and growth as City Chase extends to 15 countries across the globe with regional events and National Championships in both the U.S. and in Canada. In addition to U.S. events in Philadelphia, Atlanta, San Francisco, San Diego, New York, Boston, Seattle and Chicago, City Chase events take place in Australia, Canada, England, Hong Kong, Singapore, France, Portugal and Spain. Winning teams from around the world compete in a World Championship in a secret destination.
About MWW Group
MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations and "Aim High ... and Deliver" commitment to client service. For the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution. In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry- leading employee retention. MWW Group is part of the Interpublic Group of Companies NYSE: IPG.
Website: http://www.mww.com/