Colangelo Marketing and Guinness Announce Plans to Petition Congress, Making St. Patrick's Day an Official Holiday

DARIEN, Conn., March 17 /PRNewswire/ -- Colangelo Marketing (CSM), longtime roster marketing agency for Diageo's Guinness, announced today that the agency will close on March 17, to honor St. Patrick's Day and support Proposition 3-17, the Guinness initiative to make St. Patrick's Day an official holiday.

Colangelo employees will set to work at bars, restaurants, shops and parades throughout the tri-state area on behalf of Guinness, in the hopes of petitioning Congress with one million signatures online at www.proposition317.com.

The campaign kicks off this morning with all 200 Colangelo staffers attending an authentic, hearty Irish breakfast hosted by agency president Rob Colangelo, complete with eggs, bangers, black pudding and homemade soda bread. Employees and guests will then be deployed as street teams to encourage signatures to Proposition 3-17.

More information is available at: www.proposition317.com

About Colangelo

Colangelo, an Omnicom DAS (Diversified Agency Services) agency, is a company of creative marketers dedicated to giving its clients an "unfair advantage" in the marketplace. The agency creates communications and marketing solutions for a variety of clients across several categories, fueled with innovative, ownable brand ideas that are expressed via relevant media. Colangelo Synergy Marketing has developed Guinness programming for more than six years, including the successful "Halfway to St. Patrick's Day" and "Guinness Believer" programs. Current clients include Diageo North America, Inc., Kraft Foods, Inc., Unilever, Church & Dwight, Pitney Bowes, Cadbury Adams USA, Doral Arrowwood Resort, and Leo Schachter International. For more information, visit http://www.colangelo-sm.com .