SocialMedia CEO Seth Goldstein to Discuss How to Leverage Data From Social Networks for Advertisers and Publishers at OMMA Global Hollywood

HOLLYWOOD, Calif., March 13 /PRNewswire/ -- SocialMedia Advertising Network announced today that CEO Seth Goldstein will speak on the panel "Widgetizing BT" on Monday, March 17, 2008 at OMMA Global Hollywood.

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As online consumers share information on social networking sites, advertisers have begun to take notice of the opportunities for utilizing the vast amount of data. This tech-savvy demographic is quick to communicate their buying and brand preferences, often becoming "fans" of certain products and encouraging their peers to do the same. Through social viral campaigns, widgets and applications, advertisers have the ability to reach a wide variety of consumers in a short time.

In this session, advertisers and publishers will learn how to leverage the data social networks have to offer. Attendees have the chance to hear from the experts how to effectively integrate advertising campaigns into online communities. Mr. Goldstein is joined on the panel by Michael Cartsonis, director of client service for MuseStorm, Sudhin Shahani, CEO and co-founder of myMPO, and J. Trent Adams, founder and chief innovator of matchmine. The panel, sponsored by DoubleClick, will be held at 4:45 p.m. PST in Studio A.

For more information about this event, please visit: http://www.omma-expo.com/index.cfm

About the Speaker:

Seth Goldstein is co-founder and CEO of SocialMedia.com. In his role as CEO, Seth drives the strategic direction of the company, overseeing the development of technologies and services to keep SocialMedia at the forefront of social media and advertising. Seth has extensive leadership experience advising advertisers on the evolving opportunities in social media, while encouraging developer creation of lasting and interactive applications for online consumers.

An experienced entrepreneur, he has created several successful Internet businesses, including one of the first Internet advertising companies, SiteSpecific, in 1995. In 2002 Seth co-founded Majestic Research, a next generation Wall Street Research firm that provides leading hedge funds with proprietary data insights. In 2005 he created Root Markets, the first financial exchange for Internet mortgage leads. He was also the first investor in Web 2.0 pioneer del.icio.us (now part of Yahoo!).

About SocialMedia Advertising Network:

SocialMedia Advertising Network provides advertisers and developers of social media applications with the ability to manage, market and monetize traffic on open social platforms and leading social networks, such as Facebook and MySpace. SocialMedia Advertising Network has learned what developers and advertisers need first-hand, having internally produced hit Facebook applications such as FoodFight (throw a virtual lobster at your buddy) and Happy Hour (send that buddy a cocktail), which have been installed by over 10 million consumers. SocialMedia Advertising Network is based in Palo Alto and Mill Valley, CA. For more information, please visit: http://www.socialmedia.com/