Direct Agents Named Exclusive Agency for AccuQuote.com Leads

NEW YORK, March 11 /PRNewswire/ -- Direct Agents is proud to announce the inauguration of the AccuQuote-Direct Agents Affiliate Program. This year, Direct Agents will preside over all new AccuQuote affiliates and serve as the exclusive agency for AccuQuote's affiliate marketing initiative. The relationship was formally acknowledged with the launch of the Affiliate Network sign-up form on the AccuQuote.com site.

Direct Agents and AccuQuote began their work together in 2005 when Direct Agents approached AccuQuote with a new source for increasing AccuQuote's volume of new applicants. Direct Agents' expertise in lead generation and media buying has brought about extraordinary increases in lead volume since the initiation of the lead generation program. "Direct Agents proves month after month that they are an exceptional agency to work with," lauds AccuQuote's VP of Marketing, Sean Cheney. "We are excited to grow our relationship with them as our exclusive affiliate network."

The AccuQuote-Direct Agents Affiliate Program is an affiliate management service offered by Direct Agents tailored specifically to high-traffic advertisers. The performance-based program allows participating affiliates to sign up for client offers directly on client sites using affiliate technology provided and managed by Direct Agents. After approval and upon entering the system, affiliates will receive personalized assistance from Direct Agents' dedicated team to guide them through the set-up process and help them get acquainted with a client's offer.

Direct Agents' proactive media buying team works individually with each publisher joining the network, and focuses on growing larger affiliate and publisher partnerships. This personalized approach tailored to each unique client and affiliate sets Direct Agents apart from standard affiliate programs and allows Direct Agents to secure greater inventory and volume in a highly competitive and crowded performance marketing space. With the launch of the new Direct Agents-AccuQuote affiliate program, participating affiliates and publishers will have the opportunity to share in the success of one of the best-converting life insurance campaigns available online today.

About Direct Agents, Inc.:

Direct Agents, Inc. is a leading full service interactive advertising agency specializing in performance marketing, affiliate management and media buying services. Direct Agents achieves success for its clients through strategic media planning, execution, and evaluation of customized campaigns. Direct Agents was named one of the top 100 fastest-growing companies by Entrepreneur Magazine in 2006. To join the Direct Agents-AccuQuote affiliate program, please apply at http://www.directagents.com/AccuQuote_Affiliates/

    Contact:
    Francesca ReDavid
    Direct Agents, Inc.
    +1-212-925-6558
    pr@directagents.com

    http://www.directagents.com