With a New Look, Wunderman Takes Aim at the Next 50

NEW YORK, March 10 /PRNewswire/ -- Brandishing a new look, Wunderman, the world's largest marketing services agency(1), celebrates 50 years in business and enthusiastically ushers in the next 50 years with a new brand identity. The new look reflects Wunderman's personality: smart-delivering insight and meaning in fresh and new ways; cosmopolitan-we are global citizens with people working in 130+ offices in 55 countries; authoritative-worth listening to; and emotive-speaking passionately to clients and customers alike.

Created by sister WPP shop Lambie-Nairn, the brand identity includes a new logo, a brand property called the "Curious Square," and a bright new color palette. Wunderman offices around the world will begin sporting the new look immediately. Newly acquired companies including AGENDA and Blast Radius, and other subsidiaries like KnowledgeBase Marketing will maintain their own brand identities. However, the new look makes it easy for these companies to affiliate with Wunderman by adding "part of the Wunderman network" to their logos.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080310/NYM157LOGO )

"Wunderman's new and refreshed brand identity brings focus to our core proposition for clients and potential clients and provides each and every employee with a common articulation of our values and our vision for the next 50 years, and beyond," said Trish Wheaton, Wunderman's chief marketing officer, who spearheaded the initiative.

"It draws great strength from our rich heritage and future focus. We're the first agency to truly harness the possibilities of creating conversations that start and continue across print, TV, phone and digital channels. It truly reflects a sense of possibility and energy," Wheaton said.

The Curious Square

"The 'Curious Square' is a visual embodiment of the inquisitive side of the Wunderman personality, representing interest and exploration. It changes and comes alive in the interactive world and in print, bringing a healthy curiosity and the freshness with which we approach our business. What could be better in an industry based on ideas?" Wheaton explained.

A Year-long Celebration!

The unveiling of the new look kicks off a year-long celebration as Wunderman looks forward to its next 50 years.

Later this spring, wunderman.com also will take on a new look and new offerings. It will offer instant access to a range of rich insights on trends and new developments as well as thoughts from some of the most provocative thinkers in the business including Lester Wunderman.

Other events are planned throughout the spring and fall to energize Wunderman people and its clients around the world about its bold new identity.

The Road Ahead

Wunderman is surrounded by a host of recent digital acquisitions including Blast Radius, These Days and Aqua Online, forming one of the most formidable digital networks in the world. In 2007, Wunderman bolstered its core competencies in data services with a majority stake in DataCore Marketing. This complements our strong data and analytics credentials, which include KnowledgeBase Marketing (and its subsidiary Fortelligent), and interactive specialist and Web analytics expert ZAAZ. 2008, our 50th year, began with the acquisition of AGENDA, the interactive crown jewel in Asia.

Lester Wunderman co-founded Wunderman, Ricotta and Kline in 1958. The company was acquired by Young & Rubicam (Y&R) in 1973, and in 1992 merged with Cato Johnson, a sales promotion company, to create Wunderman Cato Johnson. In February of 2000, the company renamed itself Impiric. On June 1, 2001 the name Wunderman was officially restored.

(1) Advertising Age, December 31, 2007