iCrossing Named Partner of the Year by Ektron

SCOTTSDALE, Ariz., March 3 /PRNewswire/ -- iCrossing, (http://news.icrossing.com) a global digital marketing company, today announced that the company has been named "Partner of the Year for 2007" by leading Web content management provider Ektron. The award honors iCrossing's innovative deployments of Ektron products for its Fortune 500 client base and the company's internal systems.

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"Findability is a usability issue that is often overlooked in the Web site design and development process," said Jeffrey Herzog, founder and CEO, iCrossing. "Ektron's content management and collaboration tools enable real-time updates which improve natural search visibility in addition to delivering more relevant and engaging customer experiences."

Ektron cited several instances of creative deployments by iCrossing, including the collaborative employee communities created within iCrossing's intranet, the utilization of Ektron APIs to develop Web services in a J2EE environment, and enabling alert mechanisms for users across multiple platforms such as phone, email, Web and mobile.

"CMS400.NET is probably one of the most scalable, search engine-friendly management systems we have seen in some time," said Collin Cornwell, senior director, search engine optimization, iCrossing. "In addition to the URL aliasing and "optimizable" content fields, it also allows seamless integration of social networking and Web 2.0 features."

"iCrossing has been a tremendous Platinum Partner for more than three years," said Bill Rogers, CEO of Ektron. "In that time we've worked together on over 80 different Web properties in 15 different languages to help our joint customers with solutions to optimize their Web experience. We have a great relationship with one of the world's top ranked interactive agencies and we look forward to continued growth and success with iCrossing in 2008 and beyond."

About iCrossing

iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services -- including paid and natural search marketing, Web development, social media, research and analytics -- to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing clients include over 40 Fortune 500 companies and such recognized brands as The Coca-Cola Company, Office Depot, Toyota and Travelocity. Headquartered in Scottsdale, Arizona, the company has 550 employees in 13 offices in the U.S. and Europe.

About Ektron

Since its founding in 1998 Ektron has been committed to providing affordable Web content management and authoring solutions. Ektron CMS400.NET empowers non-technical business users by providing an intuitive user interface for managing their Web site's content and messaging. Ektron has a complete set of social networking tools and fully supports all Web 2.0 functionality. An open API provides web designers and developers all the tools to extend Ektron's solution. Ektron understands what a successful Internet, intranet or extranet site needs and has built the solution to make that success a reality. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including NASA, Kodak and Johnson & Johnson. For more information visit: http://www.ektron.com.

    Media Contact:
    Dana Mellecker
    iCrossing
    dana.mellecker@icrossing.com
    646-435-4456