AdBrite Hires Daniel Issen as Vice President of Engineering

SAN FRANCISCO, Feb. 28 /PRNewswire/ -- AdBrite, the Internet's Ad Marketplace, today announced that Daniel Issen has joined the company as Vice President of Engineering. An industry veteran with over 20 years experience, Daniel is now responsible for software development at the company.

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"We are excited to have a technology executive of Daniel's caliber join AdBrite," said Ignacio Fanlo, CEO of AdBrite. "Daniel has a proven track record architecting and building highly scalable marketplace systems. His skills are a perfect match to help scale AdBrite's business and enhance our targeting and matching capabilities."

Issen joins AdBrite after nearly 6 years at eBay, where he held a number of engineering management positions throughout the company. Within eBay, Daniel was responsible for all aspects of finding, including catalogs, attributes, and search. Daniel was the sole architect for eBay's catalog system, blogs, several of eBay's motor related offerings, and online classifieds site Kijiji. At PayPal, Issen managed application and data architecture, and managed engineering teams for global operations. Issen has over 20 years experience designing and building highly available and horizontally scalable systems, most notably in the domains of search, financial systems, and operations research.

"AdBrite is a scale leader and innovator in the online ad marketplace," said Issen. "I am excited to join the team and look forward to expanding AdBrite's robust ad targeting and optimization capabilities."

Over the past year, AdBrite has made several key additions to its executive team, tapping talent from successful advertising, media, and technology businesses. AdBrite's management team includes former executives from eBay, Shopping.com, PayPal, Yahoo!, AOL, E*TRADE, IAC, Salesforce.com, and Check Point Software.

About AdBrite

AdBrite is the Internet's Ad Marketplace. The company makes it easy to buy and sell advertising online, giving advertisers and publishers more transparency and control than any other ad network. With banner and text ads, as well as innovative formats like BritePic, InVideo and Full Page Ad, AdBrite has created a simple and more effective advertising marketplace for advertisers and publishers of all sizes. In January 2008, AdBrite ads reached 85 million unique users in the U.S. (comScore).

AdBrite was founded by Philip Kaplan and Gidon Wise in 2002 and is headquartered in San Francisco, California. AdBrite is backed by venture capital firms Sequoia Capital, DAG Ventures, and Mitsui Ventures. For more information, visit http://www.adbrite.com.