OmniReliant Holdings, Inc. Enters Endorsement and Advertising Agreement With Carolyn and Co, Inc., Media LLC

OmniReliant acquires minority stake in Carolyn and Co, Inc. Thursday February 14, 2008 9:15 am ET

OmniReliant Holdings, Inc. Enters Endorsement and Advertising Agreement With Carolyn and Co, Inc., Media LLC

NEW YORK, Feb. 14 /PRNewswire-FirstCall/ -- OmniReliant Holdings, Inc. (OTCBulletinBoard: ORHI) (ORHI), licensee of Kathy Hilton Fragrance products, announced today the signing of a marketing agreement with Carolyn & Co, Inc., Media LLC a New York based company, to endorse certain OmniReliant product lines and provide advertising on the soon-to-be launched CarolynandCo.com website. Additionally, OmniReliant has made an investment in Carolyn & Co, Inc. with the option to acquire up to a 5% stake.

"We are excited about this opportunity for Carolyn & Co, Inc., Media LLC to reach to a vast numbers of professional women worldwide, given the celebrity status and business savvy of the company's CEO, Carolyn Kepcher," says Paul W. Morrison, CEO of OmniReliant Holdings, Inc. "Furthermore, with the momentum that Carolyn & Co, Inc. has, we believe the opportunity can be substantial for penetration in the professional women category, which is OmniReliant's target audience. We plan on leveraging our acquired patent- pending technology and skincare knowledge with confidence that Carolyn & Co, Inc. rises to become a leading multi media company targeting this demographic audience," says Paul W. Morrison.

Carolyn Kepcher, CEO of Carolyn & Co. Inc. says, "The idea of OmniReliant's products warming at the time of use is so logical for not only maximizing exfoliation, but creating a spa-like experience in one's home." Jen Marr, COO of Carolyn and Co, Inc. adds, "With OmniReliant's patented technologies, we see many products launching in the future and want to insure we will be able to bring them to our network of professional women, providing high quality at reasonable prices."

About OmniReliant Holdings, Inc.

The Company, through its wholly owned subsidiary, OmniReliant Corporation, engages in the creation, design, distribution, and sale of affordable luxury products available to U.S. and international consumers. The Company plans to market its products through direct response infomercials, live shopping networks, ecommerce, direct mail and traditional retail channels. The Company currently markets the Kathy Hilton Fragrance line, which has launched on Macys.com. Additional information can be found at http://www.kathyhiltonfragrance.com. The corporate offices of OmniReliant are located at 4218 West Linebaugh, Tampa, FL 33624. Investor relation questions may be addressed to Paul W. Morrison, President and Chief Executive Officer at 212-812-2151.

About Carolyn & Co.

Carolyn & Co, Inc. is multi media companies that will focus on helping people achieve success in their careers while balancing many competing priorities in their lives.

The company will target females and aims to become the market leader and go-to source for women seeking career success as well as life balance. Carolyn & Co will achieve this goal by attracting women online and offline through various media models including the Internet, TV, radio, seminars, conferences, books and other publications.

Forward-Looking Statements

The information contained herein includes forward-looking statements. These statements relate to future events or future financial performance, and involve known and unknown risks, uncertainties and other factors that may cause actual results, levels of activity, performance, or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. Undue reliance should not be placed on forward-looking statements since they involve known and unknown risks, uncertainties and other factors which are, in some cases, beyond our control and which could, and likely will, materially affect actual results, levels of activity, performance or achievements. Any forward-looking statements reflect our current views with respect to future events and is subject to these and other risks, uncertainties and assumptions relating to our operations, results of operations, growth strategy and liquidity. We assume no obligation to publicly update or revise these forward- looking statements for any reason, or to update the reasons actual results differ materially from those anticipated in these forward-looking statements, even if new information becomes available in the future. The safe harbor for forward-looking statements contained in the Securities Litigation Reform Act of 1995 protects companies from liability for their forward-looking statements if they comply with the requirements of the Act.

Website: http://www.kathyhiltonfragrance.com/
Website: http://www.CarolynandCo.com/




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