Bentley College and King Fish Media Announce Strategic Research Partnership

SALEM, Mass. and WALTHAM, Mass., Feb. 12 /PRNewswire/ -- King Fish Media(R), the leading private custom media solutions company, announced today a strategic partnership with Bentley College's Center for Marketing Technology (CMT). King Fish will utilize the CMT for its focus group rooms, consumer usage studies and data analytic labs. As a corporate partner, King Fish will promote the use of the CMT on its web site and marketing materials.

The Center for Marketing Technology is a state-of-the-art facility dedicated to qualitative and quantitative marketing research and analysis to deliver action-oriented consumer insight. The CMT also has a mission to stay at the forefront of marketing technology and best practices providing workshops and seminars on new tools and marketing concepts.

King Fish Media is a full service research provider making it unique among custom media companies. King Fish specializes in media and marketing related research including: readership studies, customer satisfaction surveys, new product launch testing, creative testing, brand awareness, customer assessment of your competitors, technology use and adoption, purchase decision process, concept and name testing. Partnering with the CMT will further enhance these services to King Fish's diverse client base of Fortune 1000 companies, emerging enterprises and non-profits.

"Research is a critical component of any integrated marketing program. We use research to determine the right platform and content for our custom private media solutions," said Gordon Plutsky, Director of Marketing and Research, King Fish Media. "Additionally, it is critical to utilize research to determine if the media solution created the desired effect and provided marketing return on investment."

Ian Cross, Director of the Center for Marketing Technology at Bentley, added, "The CMT is a champion of corporate projects at Bentley. I am excited to share our respected intellectual capital and commitment to actionable market research with the corporate world. This relationship is a great opportunity to showcase how public and private sectors can profitably work together to deliver customer value."

About King Fish Media

King Fish is the leading Private Media(TM) solutions company delivering custom media programs designed to spur relationship marketing and customer retention, and drive qualified leads. King Fish creates private media channels for leading companies with expertise in both B2B and B2C markets. Our Private Media services range from custom publishing (print and interactive) to web casts, face-to-face events and market research.

Founded in 2001, King Fish consistently delivers measurable custom media solutions for a diverse base of clients, spanning a variety of industries -- both business to business and business to consumer. Visit www.kingfishmedia.com to view samples of our work executed for Albertsons, Affinion, CMP, Compass Bank, Nuance, ON24, PC Connection, Sun Trust, Verizon and others.

King Fish Media is one the fastest growing custom media and marketing companies in the US, and was recently named to the Entrepreneur Magazine Hot 500 List and the 2007 Inc. Magazine 5000 list. Additional recent awards include MINs Integrated Marketing Award, the CPC Gold Pearl Award, four Print Excellence and Knowledge (PEAK) awards, and the King Fish Think Tank (www.kingfishmedia.com/thinktank/) blog has been named one of the leaders in content marketing by Junta42.

About Bentley College

The Bentley Center for Marketing Technology is a state-of -the art facility dedicated to research and teaching at the intersection of marketing and technology. The center works with many corporate partners including Microsoft, Hewlett Packard and Mazda, as well as regional companies and start- up ventures (www.bentley.edu/cmt)

Bentley is a leader in business education. Centered on education and research in business and related professions, Bentley blends the breadth and technological strength of a university with the values and student focus of a small college. The undergraduate curriculum combines business study with a strong foundation in the arts and sciences. A broad array of offerings at the McCallum Graduate School emphasize the impact of technology on business practice, including MBA and Master of Science programs, PhD programs in accountancy and in business, and selected executive programs. Enrolling approximately 4,000 full-time undergraduate, 250 adult part-time undergraduate, and 1,270 graduate students, Bentley is located in Waltham, Mass., minutes west of Boston.