AtomicOnline Attracts Heavy and Maxim Execs - Programming and Marketing Pros to Expand CraveOnline Men's Brand

LOS ANGELES, Feb. 12 /PRNewswire/ -- AtomicOnline (http://www.AtomicOnline.com), a diversified online media company, announced today the appointment of former Heavy, Inc. (http://www.Heavy.com) programming exec Madison Wharton as Director of Programming & Development and former Maxim (http://www.Maxim.com) marketing pro Brian Williamson as Sr. Marketing Manager.

Wharton will be joining the executive team responsible for leveraging CraveOnline's family of niche properties and their libraries of original video content. CraveOnline (http://www.CraveOnline.com) is a leading lifestyle destination for young men ages 18-34 featuring video, movies, TV, music, sports, games, cars, humor and more. In her four years at Heavy, she served as Sr. Producer, Director of Programming & Development, and Executive Director of Community. Her experience included facilitating all aspects of interactive production, identifying programming needs for both the user audience and sales department, growing the franchise through technology advancements, directing special events and developing new metrics. Her client experience includes creative integration programs for Coca-Cola, Adidas, Nike, and Miller.

As one of the fastest growing men's destinations on the web with entertainment sites like ComingSoon.net (http://www.ComingSoon.net), ShockTillYouDrop.com (http://www.ShockTillYouDrop.com), and SpikedHumor.com (http://www.SpikedHumor.com), sports sites like Sherdog.com (http://www.SherDog.com), WrestleZone.com (http://www.WrestleZone.com) and HoopsVibe.com (http://www.HoopsVibe.com), and gaming sites like ActionTrip.com (http://www.ActionTrip.com) and PSP3d.com (http://www.psp3d.com), CraveOnline attracts nearly 26 million visitors per month, and is larger than leading competitor Heavy Networks and twice the size of Maxim.

Williamson will be joining the management team overseeing CraveOnline consumer brands. In his three years at Maxim, he served as Marketing Manager for several online Maxim brands, including Maxim, StuffMagazine, Blender, and Maxim Mobile, where he was responsible for developing unique digital marketing programs featuring specialized video production. He led the development of major creative integrations and high-impact, sponsorable editorial features. His client experience includes work for Absolut, Universal, Trojan, and Pontiac. Prior to Maxim, he served as a Sr. Account Manager at interactive firm Avenue A | Razorfish, where he was directly responsible for all Search Engine Marketing efforts for Capital One, Verizon, and Starwood Hotels.

"We are excited to welcome these professionals from such highly respected online brands to our team," stated Mike Dodge, SVP/General Manager of AtomicOnline. "Their expertise in their respective fields will help us maintain and advance our competitive edge in growing our consumer audiences and attracting the biggest and best brand marketing clients."

About AtomicOnline

AtomicOnline (http://www.atomiconline.com) is a diversified online media company that develops leading consumer internet brands that connect internet communities. Atomic brands serve as the demographic and psychographic hubs for men (CraveOnline.com), women (SheKnows.com) and teens (TeenCrunch.com), and their large families of affinity sites. Atomic properties are distinguished by their presentation of both broad general and deep niche content, exposing users to subject matter they otherwise would not explore. Unlike distributed media networks that merely aggregate disparate, unrelated websites, Atomic properties are legitimate branded destinations which own and manage all their sub-properties. Founded in 2004, the company is headquartered in Los Angeles.

     CONTACT:
     Erica (Schrag) Mildh
     Manager, Public Relations & Marketing
     erica.mildh@atomiconline.com
     310.828.0056 x 395