Brodeur Promotes Erica Birke to Senior Vice President

BOSTON, Feb. 4 /PRNewswire/ -- Brodeur, a unit of Omnicom Group, announced that Erica Birke has been promoted to Senior Vice President. As Senior VP, Erica will report to Executive Vice President Mike Brewer, who manages Brodeur's Consumer Practice. In her new role, Erica will manage the overall operations of the Consumer Practice and continue to lead some of the Agency's marquis consumer accounts.

Brewer comments on Erica's value to the Agency: "Erica embodies all of the attributes of a senior leader at Brodeur. Erica is one of the most accomplished and professional client service executives in the industry. She has become an instrumental part of our Consumer Practice and that leadership has extended across the agency. Erica is a strong mentor and one of her biggest areas of contribution has been in fostering the agency's culture. Erica truly embraces the entrepreneurial spirit of Brodeur."

During her eight-and-a-half year tenure as one of the leaders of Brodeur's Consumer Practice, Erica has cultivated a strong sense for identifying strategic insights while at the same time developing creative programs. Erica has the ability to work with executives at all levels within clients' organizations and has become a key consultant to major brands, serving as an extension of marketing and corporate communications departments. In addition to managing programs seamlessly, Erica brings to bear a wealth of experience beyond the typical PR realm, having overseen digital communications, sales force communications, advertising/media buys and mobile marketing programs for her clients.

Erica joined Brodeur in 1999 after spending several years at Ketchum's Washington, DC office. Prior to Brodeur and Ketchum, Erica held various communications positions in the corporate, non-profit and agency world. She holds a B.A. in English and Political Science from James Madison University, from which she graduated magna cum laude.

About Brodeur

Founded in 1985 (www.brodeur.com), Brodeur is a leading strategic communications group and is part of the Brodeur/Pleon network worldwide. Brodeur specializes in public relations, marketing and corporate communications, and is part of Omnicom Group Inc. (NYSE: OMC) . Brodeur is headquartered in Boston, Mass.