Aspen Marketing Services Acquires Hispanic Agency Experiencia

WEST CHICAGO, Ill., Jan. 14 /PRNewswire/ -- Aspen Marketing Services, the nation's largest privately-held marketing services agency, today announced its acquisition of Experiencia, a Chicago-based Hispanic agency specializing in experiential and promotional marketing. The acquisition enables Aspen Marketing to expand its multicultural marketing capabilities across multiple categories. Experiencia will officially change its name to Aspen Latino as of January 14, 2008.

"As multicultural marketing becomes a more and more important part of our industry, we are excited to welcome Experiencia and launch Aspen Latino," said Patrick O'Rahilly, Chief Executive Officer of Aspen Marketing. "It's important for integrated agencies like Aspen to have a strong Hispanic focus to better serve all aspects of our clients' needs."

Founded in 2004, Experiencia offers a unique engagement approach to Hispanic marketing utilizing a combination of on and offline channels. Led by industry expert Paul Stringer, who has more than a decade of Communications and Hispanic marketing experience, the firm serves clients including Quaker and Wyeth. In addition to being one of the first experiential agencies devoted to Hispanic marketing, Experiencia was named one of the Top 100 Event Agencies by Event Marketer Magazine in 2007.

"We are delighted to be joining the Aspen team and gaining access to its well-established infrastructure and extensive capabilities," said Paul Stringer, Experiencia's Managing Director. "For us, joining Aspen is a win- win. Their powerful suite of one-to-one marketing services represents a wealth of opportunity for our existing clients, and we are excited to be a part of Aspen's broad range of services."

Aspen Latino is the third acquisition by Aspen in the last six months. The company purchased Newgen Results Corporation, a nationwide provider of integrated CRM solutions in October. In addition, Aspen purchased the Townsend Agency, a leading digital and relationship marketing firm, in July 2007.

Aspen Latino is located at 600 West Fulton Street, Suite 625 in Chicago and will also retain its Los Angeles location.

About Aspen Marketing Services

Founded in 1986, Aspen Marketing Services is the largest privately-held marketing services agency in the United States. Headquartered in West Chicago, IL, with offices in Atlanta, Detroit, Los Angeles, Dallas, New York City, Phoenix, Morristown, NJ, Rosemont, IL, Chicago, San Diego and Tampa, Aspen Marketing has more than 800 employees nationwide. Aspen Marketing offers an extensive array of integrated, best-in-class services including Direct Marketing, Consumer Promotions, Event Marketing, Public Relations, Digital Marketing, Hispanic Marketing and Database Analytics for clients such as General Motors, AT&T, Honeywell, Motorola, HP, Georgia-Pacific, Mutual of Omaha, Kraft Foods, JVC and Omaha Steaks. www.aspenms.com