Zimmerman Wins $20 Million Integrated Beverage Group

FT. LAUDERDALE, Fla., Jan. 14 /PRNewswire-FirstCall/ -- Zimmerman Advertising, the nation's 15th largest firm and recognized national retail brand builder, was named agency of record for Integrated Beverage Group Ltd., a manufacturer of innovative sports, nutraceutical and recreational beverages. This latest $20 million win is yet another trophy on the mantle of an agency on a serious winning streak.

In prototypical Zimmerman fashion, IBG will benefit from the agency's take-no-prisoners approach to grabbing market share and achieving massive results, developing and implementing a comprehensive marketing and advertising campaign including media planning, buying and creation for all of the company's products.

Zimmerman's strategic plan included its patented method of analyzing a company from the ground up and from inside out, allowing the team to walk in with a strategy that first addresses its internal structure before the first brand campaign is designed. "Integrated Beverages is wildly innovative -- both the company and the products it offers," says Michael Goldberg, Executive Vice President, Chief Marketing Officer at Zimmerman. "They have the vision, competitive spirit and commitment to business metrics that are an ideal match for us."

IBG's initial product offerings include Throat Cooler and Power Ice. Power Ice is a frozen sports hydration product that both lowers the body's temperature and replaces lost electrolytes. Throat Cooler is a non-medicated ice supplement containing honey and Vitamin C that naturally cools and soothes dry or scratchy throats in the manner often recommended by doctors, and is appropriate for children and adults.

"IBG's leadership team and vision for developing products that will transform their respective categories is what was enticing to our creative team," says Jordan Zimmerman, Founder of the agency. "I will be directly involved and use my experience and relationships in the sports and retail arenas to help them gain the traction they need to make a significant impact at retail. At the end of the day, our approaches to success absolutely resonated with one another."

Jeffrey Wallner, who is widely held to be the model for the character Jerry McGuire due to his advisory relationships with many pro athletes, is the President of the Sports and Entertainment Division of Lighthouse Financial Group, the primary funding engine of Integrated Beverage Group. He says, "We are a very competitive group that simply does not ever see losing as an option in business. It was refreshing to meet an agency leader -- and the entire Zimmerman team -- who feels the same way. Their success building national retail brands made them a clear choice to help us take the market by storm."

This win follows closely on the heels of Zimmerman's win last week of the Friendly's Restaurants account, and joins Zimmerman's other recent health and wellness clients, Smart for Life and Longs Drug Stores, rounding out a sector agency Founder and CEO Jordan Zimmerman declared should be ready for the typical Zimmerman blitz-style Brandtailing(TM) invasion and commitment to a client's bottom line.

Headquartered in Fort Lauderdale, Florida, Zimmerman Advertising, an Omnicom Group(TM) company, is the country's leading national retail brand builder, and the 15th largest advertising agency in the United States, with more than 1,000 full-time associates and offices throughout the country, including New York, Los Angeles, Washington DC, Chicago, Dallas, San Francisco and Atlanta.

Omnicom Group (NYSE: OMC) is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

For more information, please contact Shamin Abas or Kelly Owens at 561.366.1226.