Hi-Tech Marketing Solutions Introduces New Magnetic Card Swipe for On-Site Promotions

POMPANO BEACH, Fla., Jan. 9 /PRNewswire/ -- Direct mailers are always looking for an edge to their promotions. Hi-Tech Marketing Solutions, based in Pompano Beach Florida, has developed a new proprietary promotional idea to give them that edge.

David Trudeau, Sr., President & CEO of Hi-Tech Marketing Solutions recently developed a promotional idea that incorporates a plastic or laminated card. "We developed this idea to give marketers a unique and distinct way of promoting a sale or special event," said Trudeau, Sr. The unique "idea" that Trudeau speaks of involves placing a special card reader device with a prize box at the event.

Prospective customers receive a mailing with a laminated promotional card with a magnetic strip on the back of the card. The magnetic strip on the back of the winning card is programmed to open the prize box door. Recipients of the promotional card can come to the event and swipe their cards at the prize box to determine if they are the winner. Typically, one grand prize is awarded along with various smaller prizes.

So far, the concept has worked extremely well to drive consumer traffic to such places as automotive dealerships and trade shows. Charles Russo, an automotive dealer from New York states, "Our management team was looking for something different and the card swipe prize box fit the bill. We sold twenty seven cars during a four day sales event and only sent out 5,000 pieces of mail." John McGrath from Florida proclaims, "Our company sent a card swipe prize box mailing to pre-registered trade show attendees. We were overwhelmed by the traffic to our booth. We closed a lot more deals than we expected to."

Based on initial testing it seems that the card swipe prize box promotion works well when used in the automotive, retail and trade show industries. "We expect that this concept will work in numerous areas in the consumer market," Trudeau, Sr. says. Anyone interested in more information can contact David Trudeau, Sr., or Marketing Director Don R. Morris at 1-866-595-4485.

Hi-Tech Marketing Solutions is the marketing arm of Hi-Tech Printing Systems, a full service printing and mailing company. Areas of expertise include four color printing and full mailing services including creative design.