Saatchi & Saatchi Award for World Changing Ideas

NEW YORK, Jan. 8 /PRNewswire/ -- The names of the judges for the 5th biennial Saatchi & Saatchi Award for World Changing Ideas were announced today.

Bob Isherwood, Saatchi & Saatchi's Worldwide Creative Director and convenor of the Award said, "We're honoured to have such brilliant people judging our Award. They are all world changers in their own way. We're extremely grateful to them for their time and commitment".

The Six Judges are:

Edward de Bono

The originator of the term 'lateral thinking', and judge for all of the Saatchi & Saatchi Award competitions. Believes that creativity can be learned. In 2006, received the Sloane Award, the International Association of Management Consultants' highest honour.

Peter Gabriel

Musical pioneer, campaigner for human rights, founder of the Real World group of companies. Recipient of Man of Peace Award from Nobel Peace Laureates.

HRH Prince Hassan

HRH Prince El Hassan Bin Talal of Jordan has been described as the voice of reason in the Middle East. He is a pluralist, believing in consensus and respect for 'the other'.

Malcolm McLaren

A constant innovator in fashion, film and music. Founder of the Sex Pistols, co-producer of 'Fast Food Nation', creator of breakthrough 'Duck Rock', 'Fans', 'Waltz Darling' and 'Paris' albums.

Carolyn Porco

American Planetary Scientist and leader of the imaging science team of the Cassini mission in orbit around Saturn. Skilled science communicator, active participant in guiding US planetary exploration program. Asteroid (7231) Porco named for her.

Philippe Starck

Most famous and prolific designer alive. His work has made an impression on so much of our lives, from door handles to organic food, watches to mega yachts. Hotels, restaurants, retail space and even space travel have all been blessed with his inimitable creativity too.

The task of the judging panel is to place the ten finalists (to be announced in January 2008) in their order of merit. The winner will be announced at a high profile ceremony in New York on Thursday 21st February 2008, where the ten finalists will exhibit their ideas.

At the same ceremony, Edward de Bono will present his Medal for Thinking to the finalist whose idea best meets Edward's criteria of 'simple, practical and effective'.

Saatchi & Saatchi established the Award to spotlight, celebrate and promote ideas that have the potential to change the world of the individual, of groups of people with particular needs, or the whole world.

The winner of the previous Award in 2005 was Concrete Canvas, the near- instant building in a bag.

The US$100,000 prize is made up of US$50,000 cash and the equivalent of US$50,000 in Saatchi & Saatchi marketing consultancy.

To find out more visit http://www.saatchi.com/innovation/

About Saatchi & Saatchi

Part of the Publicis Groupe, the fourth largest communications holding company, Saatchi & Saatchi (http://www.saatchi.com) handles over 40 multinational companies including Procter & Gamble, Toyota, General Mills, Novartis, Sony Ericsson, Emirates Airline, Deutsche Telekom/T-Mobile and VISA Europe.

With 153 offices and almost 7000 employees, Saatchi & Saatchi is known for its outstanding creative ideas that generate powerful emotional connections between consumers and products.

This is a key element in Lovemarks, Saatchi & Saatchi's unique methodology for elevating the status of brands by creating "loyalty beyond reason" and "inspirational consumers".

Saatchi & Saatchi is "The Lovemarks Company".