TracyLocke Named Agency of Record for National Promotions by MasterCard Worldwide

WILTON, Conn., Jan. 2 /PRNewswire/ -- TracyLocke today announced that the agency has been named agency of record for U.S. National Promotions by MasterCard Worldwide. Estimated billings were not disclosed.

TracyLocke will direct the work for MasterCard from its Wilton, Conn., office, initially creating a series of concepts for the brand's summer and holiday 2008 consumer usage promotion period, with the objective of delivering a 360-degree integrated approach. The campaign will utilize the latest technology and will leverage the equity MasterCard has in its "Priceless(R)" brand platform, with ownable and exciting concepts that demonstrate year-after-year staying power.

According to TracyLocke Client Service Director Soche Picard, "MasterCard has built tremendous brand equity in the market with its 'Priceless' campaign.

With TracyLocke's long history of leveraging equity to drive behavior, we look forward to this partnership and the numerous opportunities it presents."

About MasterCard Worldwide

MasterCard Worldwide advances global commerce by providing a critical economic link among financial institutions, businesses, cardholders and merchants worldwide. As a franchisor, processor and advisor, MasterCard develops and markets payment solutions, processes over 16 billion transactions each year, and provides industry-leading analysis and consulting services to financial institution customers and merchants. Through its family of brands, including MasterCard(R), Maestro(R) and Cirrus(R), MasterCard serves consumers and businesses in more than 210 countries and territories. For more information go to http://www.mastercardworldwide.com.

About TracyLocke

TracyLocke creates Ideas that move people to brands(TM) -- whether in home, away from home or at retail. Part of Omnicom Group Inc. (NYSE: OMC) , the award-winning agency has a client roster that includes PepsiCo, Harrah's Entertainment, YUM!, Kimberly-Clark, Nokia, Hershey's, Texas Lottery, McIlhenny Co., 7-Eleven, and Del Monte. TracyLocke has five primary offices in Dallas, Wilton, Conn., Bentonville, Ark., New York, and San Francisco, and a vast network of field offices across the United States. For more information, visit the company's web site at http://www.tracylocke.com.