IWCO Direct Teams With Azuna to Provide 3D Imaging

CHANHASSEN, Minn., Nov. 26 /PRNewswire/ -- IWCO Direct, the nation's leading provider of integrated direct mail production services and marketing solutions, will now offer 3D imaging options on promotional plastic products through a licensing agreement with Azuna LLC of Jenkintown, Pa. IWCO Direct's license agreement delivers exclusivity for their direct marketing clients in North America.

This patented three-dimensional design and printing technology produces high quality, four-color imagery with deep dimensional effects on a recyclable polypropylene (PP) plastic substrate. The imaging technology provides an effective way for IWCO Direct clients to differentiate their direct mail offer and drive response rates through an engaging image of their product or service.

"We are always searching for innovative methods to help our clients increase direct mail response rates," explained Tom Wicka, IWCO Direct Executive Vice President and Chief Marketing Officer. "This technology allows clients to create more interest in their offer and is an exciting alternative to traditional promotional plastic products." Adds Andrew Sacks, Azuna CEO, "We're delighted to bring our 3D technology to IWCO Direct and their clients."

IWCO Direct will print the promotional plastic products at its headquarters in Chanhassen, Minn. Retail clients are expected to be the first marketers to embrace this technology, although any campaign using promotional plastic products can benefit from it.

About IWCO Direct

IWCO Direct (http://www.iwco.com) has served the direct marketing needs of North American companies for more than 35 years. With production facilities in New York, Minnesota and North Carolina, IWCO Direct is one of the nation's fastest growing providers of direct marketing solutions. IWCO Direct provides direct marketing like no one else by seamlessly supplying all direct mail production services - print, envelope, plastic, mailing, fulfillment, and data services - in an integrated "total package" supply chain solution. IWCO Direct pioneered commingling and continues to provide its customers with dramatic postage savings and faster time to market through its proprietary IWCO P.O.S.T. (Postal Optimization Strategy and Technologies) and RideShare(TM) commingling and logistics management programs.

About Azuna

Azuna LLC, headquartered in Jenkintown, Pa., is a new media company providing patented 3D design and printing technology for high-end packaging, point of purchase, ad inserts, direct marketing, printing and promotional applications. For more information, please visit http://www.azuna.net.