Finding Success in the Mom Space: Brand Executives Learn How to Engage the Mom Market During M2Moms(TM) - The Marketing-To-Moms Conference

HARTFORD, Conn., Nov. 15 /PRNewswire/ -- More than 250 national and international marketers and brand executives learned how to increase sales by solidifying their relationship with today's mom market during M2Moms(TM) -- The Marketing-to-Moms Conference. The event was held October 23-24, 2007 at the Chicago Cultural Center.

"From social networking and MommyBloggers to reaching moms-to-be and moms of the new generations, M2Moms(TM) helped brands successfully connect and communicate with today's mom," says Maureen Bergmueller, Director of Marketing, for Disney Family.com. "Each year, M2Moms(TM) adds new solutions and sources to show what truly drives the purchasing decisions of this lucrative group of consumers and we were honored to be the Exclusive Presenting Sponsor this year."

Kristin Bennett, Senior Director of Research and Trends for The Intelligence Group and winner of this year's "You Take the Cake" award for best speaker states, "As a presenter, M2Moms(TM) gave me the opportunity to share my insights into Gen X and Y moms with a high-profile audience of smart executives and experts in the mom space. In addition, I walked away with a wealth of new information and connections with fellow presenters and attendees that will help me with my marketing-to-mom insights and strategies in the coming year."

"M2Moms(TM) is one of the most important events of the year for us," says Kelley Skoloda, Partner/Director, Global Brand Marketing Practice at Ketchum; Associate Sponsor of M2Moms(TM). "We make important connections with thought leaders, key marketers and influencers who are all gathered at one time in one place. The content is rich and we always learn something that we can apply to our business in the coming year."

Disney Family.com is the Exclusive Presenting Sponsor of M2Moms(TM) and Associate Sponsors include CafeMom, Draftfcb Chicago, Ketchum, Lucid Marketing, MothersWork, MomsEasyChair, Paramount Market Publishing and Pets2008. MarketTools is a Workshop Sponsor. Break Sponsors are 360 Public Relations and HybridMom. LatinoEyes is a Lunch Sponsor and The Marketing Store is the Pre-Conference Reception Sponsor. Showcase Sponsors are WonderGroup, PTO Today, Care.com and Snippies. PINK Magazine is the Media Sponsor and Getty Images is the Imagery Resource.

M2Moms(TM) is produced by PME Enterprises, Hartford, CT. Please visit http://www.m2moms.com for more details.

Contact:

Patti Minglin -- 630.209.2524 -- pminglin@comcast.net