IconNicholson's SocialRetailing(SM) Solution Selected by Time Magazine as One of the Best Inventions of 2007

NEW YORK, Nov. 9 /PRNewswire/ -- IconNicholson, a leading full-service digital agency, has been recognized by Time Magazine for its ground-breaking SocialRetailing(SM) concept, which was named one of the top inventions of the year. The solution -- developed for renowned fashion designer Nanette Lepore and piloted at Bloomingdale's this past spring -- demonstrates the agency's commitment to its clients to innovate the customer experience at a time when the Internet and other emerging technologies are profoundly changing the game of marketing and world-class customer service.

SocialRetailing(SM) itself has come to represent what many are calling the first integration of Web 2.0 activities with real-world channels. Facebook, MySpace and other social sites are proving the power of social networks to influence purchasing decisions and buying behaviors; SocialRetailing(SM) connects that power with the in-store shopping experience and is the first of a wave of applications that IconNicholson envisions for the future of retail.

"I couldn't be more pleased that Time Magazine has singled out our Nanette Lepore work from among the many amazingly innovative things happening today on the Internet and with Web 2.0 technologies," comments Tom Nicholson, CEO of IconNicholson. "Our job is to help our clients be the first and the best to market with these new opportunities, and forward thinkers like Nanette Lepore and Bloomingdale's will be recognized not just for these awards, but for the business results they achieve from the work. That's what our inspired teams of designers, technologists and digital strategists care most about."

As marketers and major brands continue to shift their budgets out of traditional forms of marketing and communications into newer channels, the SocialRetailing(SM) approach enables retailers to engage with their customers on an entirely new level by integrating the excitement and activity of online social networks and eCommerce into their physical stores. As a result, retailers re-invigorate their brands and their customer base while customers enjoy connecting virtually with friends to get input as they shop.

About IconNicholson www.iconnicholson.com

IconNicholson is a leading full-service digital agency that helps its clients engage, delight and interact better with customers. Since 1987, the firm has been an innovator and industry leader working with top global brands such as MasterCard, Nestle, Novartis, Prada, Bristol-Myers Squibb, British Telecom and the Metropolitan Museum of Art. A member of the LBi International AB group of companies with over 1500 professionals and offices in London, Amsterdam, Stockholm, Berlin, Milan, Mumbai and 10 other major cities throughout Europe and Asia, IconNicholson is one of the few US firms to provide digital consulting and development services on a global basis.