MWW Group Selected by 'Iceland Naturally' to Drive U.S. Awareness of Iceland's Sustainable Energy Sector

NEW YORK, Nov. 5 /PRNewswire/ -- MWW Group (www.mww.com), one of the nation's top ten public relations firms, today announced the addition of Iceland Naturally to its client roster. Iceland Naturally, an organization consisting of a branch of the Icelandic Tourist Board and the Icelandic Foreign Service OBS (Overseas Business Services), has developed a program to drive awareness and increase investor knowledge of the economic development and sustainable energy sectors of Iceland.

MWW Group will work with Iceland Naturally to effectively position Iceland as a world-leader in the renewable energy sector, well on its way to being the first energy-independent country in the world by 2050. MWW Group's efforts will also illustrate the energy-related investment and trade opportunities available in Iceland for U.S. businesses.

This November, Iceland Naturally and MWW Group will host a media press tour in Reykjavik, Iceland, designed to highlight Iceland's achievements in sustainable energy technology and research, and the extensive investment opportunities available. Additionally, the tour will offer an in-depth look at the use of geothermal resources in public and private capacities, and an exclusive preview of hydrogen-powered transportation systems.

The combination of MWW Group's deep expertise in international economic development and experience implementing environmentally charged campaigns will help position Iceland both as a prototype for countries to emulate as well as a country at the forefront of renewable research and development.

Iceland, the fifth most productive country in the world based on GDP per capita, leverages its vast natural resources to utilize geothermal energy and seeks to partner and promote its economic and cultural interests with the U.S.

"With our unique mix of economic development and sustainable technology communications experts, and our own company-wide commitment to fight global warming, we see this partnership as a perfect fit," said Michael W. Kempner, CEO and president of MWW Group. "Our media efforts will help position Iceland prominently in the global marketplace and enhance its reputation to maximize its investment prospects."

"MWW Group, a recognized industry leader in the renewable energy field, is a complement to our team," said Hlynur Gudjonssonof, Trade Commissioner for the Consulate General of Iceland. "They understand our vision and have the right background to help us find the right opportunities to share our knowledge and capabilities with businesses and investors around the world."

About Iceland Naturally

Iceland Naturally (IN) is a joint communication program that promotes Iceland, tourism, services, and products from Iceland. IN is a branding program designed to increase the nation's prosperity by adding to the value of its brands in the North America markets. The program unites the efforts of the Icelandic Tourist Board, New York Offices and the Icelandic Ministry of Foreign Affairs, Overseas Business Services and the IN members. There are currently nine members in IN: Icelandic(R) USA, Inc., Icelandair, Icelandic Agriculture, Iceland Spring, Leifur Eiriksson Air Terminal, 66 North, Reyka Vodka, Glitnir and Blue Lagoon. The program is support by the Icelandic government. IN represents the essence of Iceland, its creativity and nature. The members' brands draw from the positive attributes the audience attaches to Iceland as a country and a nation. IN's main task is to support the members' brands and increase the positive awareness of Iceland in North America.

About MWW Group

In 2006, MWW Group was named PR Agency of the Year by The Holmes Report and Mid-size PR Firm of the Year by PR News in recognition of the firm's growth, strategic account leadership and industry-leading employee retention. Additionally, for the past four years, MWW Group has been honored with the #1 ranking in the Holmes Report agency client satisfaction survey. MWW Group achieved top rankings in the categories of account leadership, strength of account team, creativity, strategy and planning, and program execution.

MWW Group is one of the nation's top ten public relations agencies and is known for its results-driven approach to public relations. The agency is nationally recognized for its work in consumer marketing, corporate communications, investor relations, public affairs and government relations, technology and healthcare. Headquartered in East Rutherford, N.J., MWW Group has 11 full-service offices representing national and multinational companies, including Sun Microsystems; Samsung; McDonald's; Nikon; Bally Total Fitness; Sara Lee; Volkswagen of America, Inc. FreshDirect; Scottish Development International; Verizon; Oxford Health Plans; Los Angeles Community College District; The Palm Restaurants and many Fortune 1000 clients in the consumer, professional services and industrial sectors. MWW Group is part of the Interpublic Group of Companies (NYSE: IPG) . For more information on MWW Group, visit www.mww.com.