Affinion Direct Response Group Launched

NORWALK, Conn., Oct. 16 /PRNewswire/ -- Affinion Group, a leading global affinity marketer, has launched a new direct response marketing division that draws on its nearly 35 years of marketing strategy, creative design, database modeling, direct mail and telemedia campaign execution and results analysis expertise.

Affinion Direct Response Group, ADRG, based in Norwalk, Conn., offers the comprehensive and longstanding marketing services resources of Affinion Group, including innovative marketing strategy consulting and creative development, extensive database analysis and predictive modeling, a telemedia division that manages more than 40 million calls in 14 countries each year, and a direct mail strategy and print production team that oversees more than 690 million printed pieces across approximately 15,000 campaigns annually.

ADRG is leveraged in the burgeoning global direct marketing industry that will see advertising revenue grow an estimated 5.2 percent to $175.2 billion this year, according to the Direct Marketing Association.

"Affinion Direct employs an innovative and disciplined multi-channel marketing approach - coupled with unparalleled proprietary modeling skills and industry-leading quality standards," said Nancy DiSpirito, senior vice president of ADRG. "Our focus is to generate significant incremental revenue while lowering the cost of customer acquisition and lifting conversion rates for purchases, applications, enrollments, and registrations. We aim to build customer loyalty and repeat business."

    ADRG offers:

      -- In-House Full-Service Direct Marketing Agency - a results-focused
         team of more than 180 marketing professionals is dedicated to driving
         all elements critical to success.
      -- Marketing Strategies - specifically targeted to achieve client goals.
         There is an emphasis on maximizing marketing opportunities,
         monetizing customer contacts and achieving industry-leading response
         rates.
      -- Creative Development - an expert staff offers comprehensive design,
         graphics, copywriting, editing and production management services for
         more than 5,000 campaigns annually.
      -- Database Modeling & Analysis - precision tuned, data-driven
         methodologies to analyze and predict customer buying patterns and
         behaviors that deliver the necessary metrics to attract and retain
         customs.  More than 30 modeling analysts, PhD statisticians and
         programmers focus on building highly predictive response models that
         support thousands of marketing campaigns annually.
      -- Telemedia Advancements - Innovative consumer interaction solutions
         that reduce telemedia expenditures while creating incremental revenue
         generation opportunities.  ADRG's global telemedia division manages
         more than 40 million calls in 14 countries. Don't let a missed call
         result in a missed opportunity.
      -- Direct Mail Strategy & Print Production - An experienced team of
         professionals with a combined tenure of more than 200 years manages a
         rigorous process that encompasses campaign design, testing and
         results analysis, and oversees more than 690 million printed pieces
         annually.  ADRG's print production experts "push the envelope" on new
         creative formats and testing on everything from direct mail to postal
         strategies.

About Affinion Direct Response Group

Affinion Direct Response Group, www.affiniondirect.com, is a leader in providing specific, innovative marketing solutions across multiple channels and media that strengthen customer relationships and maximize revenue flow. Forward-thinking organizations around the world can rely on ADRG for expertise in direct mail, telemarketing, database modeling, online marketing, customer acquisition, and more. ADRG is marketing in focus ... your ideal prospects, our direct approach. We find the way, and you'll find results. ADRG has a results-focused team of more than 180 dedicated marketing professionals, media specific strategy and execution, leading-edge print production, and robust response modeling and segmentation capabilities. ADRG is a division of Norwalk-based Affinion Group which executes more than 15,000 campaign versions annually and is a leading global affinity marketer that provides products and services that touch the lives of millions of Americans.

About Affinion Group

Affinion Group, www.affiniongroup.com, is a leading affinity marketer of valuable membership, insurance, package enhancement and loyalty programs and services. With nearly 35 years of experience, Affinion Group currently offers its marketing strategies worldwide through more than 5,200 affinity partners, including many of the largest and most respected companies in the financial services, retail, travel, telecommunications, utilities, Internet and other industries. Using its unique expertise in direct media, targeting and product development, the Group develops customized marketing programs that enable our affinity partners to provide compelling products and services to their customers, strengthening these relationships and generating significant incremental revenue. Affinion Group also has a growing loyalty solutions operation which administers points-based loyalty programs. Based in Norwalk, Conn., the company has approximately 3,000 employees throughout the United States and in 14 countries across Europe.

More information: Todd Smith, todd.smith@affiniongroup.com