Andrew Gordon to Speak at Annual Direct Marketing Association Pre-Conference

NEWTON, Mass., Oct. 9 /PRNewswire/ -- On October 13, 2007 Andrew Gordon, President of Direct Impact Group, will co-host the Direct Marketing Association's DMA07 Pre-Conference Intensive Workshop called, 'Brand Response Broadcast Media: The Growth Engine for Your Brand.' This session is part of the DMA07 Pre-Conference Workshop series focused on DRTV. The Pre-Conference Intensive Workshops are held in Chicago at McCormick Place West on October 13th and 14th. The annual DMA 07 Conference and Exhibition will be held from October 13th through the 18th at the same Chicago venue. This will be the seventh annual DMA Conference & Exposition to which Mr. Gordon has been invited to speak regarding a variety of DRTV and direct response radio issues and trends.

Andrew Gordon, and co-host Phil Rozansky, President of Tower Media, will lead the workshop discussion about harnessing direct response broadcast media to help build a brand in today's ROI obsessed world. With the reality of the growing fragmentation of broadcast media, Andrew and Phil will address different campaign strategies and tactics for brand marketers to be successful in this arena. Workshop attendees will learn about the emerging technologies that are reshaping the direct response broadcast media, the fundamentals of broadcast media management, and how to cost efficiently build a brand using direct response broadcast media.

About Andrew Gordon

Andrew Gordon is the founder and President of Direct Impact Group, a strategic direct marketing firm that specializes in results-oriented broadcast lead generation initiatives. He brings over 25 years of broadcast direct marketing experience to his clients. Andrew is nationally recognized expert on DRTV, known for his ability to use direct response messages and media to move clients to the leadership position in their categories. He is also the architect of Direct Power Branding(TM), a powerful communication process that combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Andrew has direct marketing experience in many industries including retail, financial services, legal services and medical services. Mr. Gordon currently serves as Co-Chair of the DMA Broadcast Council Program Committee and is also a member of the DMA Directo Council and the ERA Television and Radio Councils. Because of his direct marketing expertise, Andrew has been invited to speak at seven annual DMA conferences, five DM Days Conferences and three ERA Conferences.

About Direct Impact Group

Direct Impact Group is a strategic direct marketing firm specializing in results-oriented lead generation initiatives that bolster brands, grow top- line revenues and increase marketing return on investments. The firm helps clients by crafting integrated marketing programs that have impact across multiple platforms. Direct Power Branding(TM) is the firm's unique process that helps generate qualified sales leads while building client's brands. This process combines the perception-shaping, relationship-driven power of brand advertising with the persuasive pulling power of direct response advertising. Direct Impact Group is headquartered in Newton, Massachusetts and has media buying affiliates in New York, Santa Monica, Chicago, Las Vegas and Atlanta. For additional company information visit www.directimpactgroup.com.

About DMA07

The Direct Marketing Association's annual conference is the largest gathering of marketers in the world. With more than 500 exhibiting companies, the DMA07 Exhibit Hall will provide a one-stop shop for all direct marketing solutions. Experience hands-on demonstrations of the latest tools, technologies and services that can increase an organization's ROI. DMA07 will be held October 13-18, 2007 at McCormick Place West in Chicago, Illinois.

About DMA

The Direct Marketing Association (DMA) is the leading global trade association of business and nonprofit organizations using and supporting multichannel direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process. Founded in 1917, DMA today has more than 4,800 corporate, affiliate, and chapter members from the U.S. and 46 other nations, including 52 companies listed on the Fortune 100.

Contact: Liz Keefe

              Direct Impact Group
              617-964-4141