Amplify Sports and Entertainment Retained by Strike Ten Entertainment as Agency of Record for Sponsorship Sales and Marketing

NEW YORK, Aug. 14 /PRNewswire/ -- Amplify Sports and Entertainment, LLC (http://www.ampfirm.com/), experts in property representation, sponsorship sales, activation, and measurement analysis, were named sales and marketing agency of record for Strike Ten Entertainment (STE), the marketing arm of the bowling industry.

Amplify will serve as STE's marketing hub, coordinating among the partner agencies to provide sales and marketing services to help STE generate incremental revenue. Part of Amplify's responsibilities will also include the evaluation and packaging of STE's current assets, researching and identifying relevant partners and supporting their on-site activities/events, negotiating agreements and facilitating activation with other agency partners.

"We are excited to work with Amplify Sports and Entertainment," said Frank DeSocio from Strike Ten Entertainment. "The agency has demonstrated a keen knowledge of where Strike Ten is headed and what it will take to get there. Amplify is undoubtedly our agency of choice to help us increase revenue and further expand our business."

"The bowling industry has a built-in captive audience waiting to be tapped, and we are thrilled about the opportunity to help Strike Ten capitalize on this and secure new and exciting partnerships," says Amplify Sports and Entertainment President Michael A. Neuman. "As Strike Ten Entertainment's agency of record we look forward to a long-standing and mutually benefiting relationship."

The sport of bowling is currently the most popular participation sport in the United States with over 70 million participants, outranking indoor exercise, fishing, tennis and golf. Bowling holds a captive audience for more than two hours each session as over seven million participants visit bowling facilities approximately 25 times per year. Strike Ten Entertainment currently supports 3,400 member bowling centers.

About Strike Ten Entertainment

Strike Ten Entertainment is the marketing arm of the bowling industry. Strike Ten Entertainment's mission is to increase the number of paid bowling games in bowling centers each year. Strike Ten Entertainment is also made up of a sub-group called Strike Ten Select, a network of 2,000+ of the most progressive bowling proprietors throughout the United States. As a member of Strike Ten Select, these bowling centers help attract and build long-term relationships with national corporate and marketing sponsors. Strike Ten Select's mission is to ensure that potential sponsors fit the needs and expectations of bowling proprietors on a national and local basis by promoting bowling in a positive manner.

About Amplify Sports and Entertainment, LLC

Amplify Sports and Entertainment, LLC specializes in maximizing clients' investments in sports, lifestyle and entertainment sponsorship. Through strategic insight, Amplify builds brands by customizing compelling, relevant and memorable marketing programs that drive sales by establishing a deeper, more emotional bond with target consumers. Proprietary tools, the Sponsorship Snapshot(TM) and the Sponsorship Amplifier(TM), offer the industry the most comprehensive resources for evaluating return on sponsorship marketing investments. Clients include: ABSOLUT(R) VODKA, Allergan, Inc., Cruzan(R) Rum, Gardenburger, Harlem Globetrotters, ING Direct, Level(TM) Vodka, Medco Health Solutions, Inc., National Basketball Retired Players Association, Nikon, Inc., Strike Ten, USA Field Hockey and XanGo, LLC. For more information on Amplify Sports and Entertainment, LLC visit http://www.ampfirm.com/.