MeMedia(TM) Announces New Strategy and Management

NEW YORK, July 11 /PRNewswire/ -- MeMedia Inc. (formerly WhenU.com), a pioneer in behavioral marketing, announces completion of a strategic restructuring, expansion of its core business strategy and appointment of a new President & CEO. The evolution of its core business positions MeMedia as an innovative leader in online behavioral marketing solutions.

Led by ABS Capital and Trident Capital, MeMedia's new strategy involves expanding its already significant global user base, diversifying its product base to include behavioral web, desktop, and mobile product offerings, including the launch of a behavioral ad exchange, focusing on high growth vertical markets, and delivering rich interactive and video advertising solutions for large brand and direct marketing advertisers.

"Our expansion strategy is both deliberate and rapid. There is tremendous demand from publishers and advertisers for innovative behavioral targeting solutions that both respect end-user privacy and effectively reach a global audience," says Chirag Patel, President & CEO of MeMedia. "As we evolve into a multimodal behavioral ad network, our capability to offer comprehensive solutions to deliver, optimize, and monitor rich media campaigns across a global network of web-based, desktop, and mobile consumers will set the pace for the industry", says Patel.

MeMedia is set to launch several new behavioral marketing products, including AdVantage (a desktop advertising application), an advertising widget for software publishers seeking to embed behavioral advertising into their applications, web-based and mobile advertising widgets for highly targeted rich media advertising, and consumer desktop and mobile products for viral video distribution supported by advertising.

Chirag Patel, MeMedia's new CEO, is a veteran of recognizing and capitalizing on emerging market opportunities to build great companies. His career transcends across industries ranging from building large scale global trading and risk management systems in the financial services industry to occupying the chief executive position in multiple software companies, most recently Diligent Solutions and People Business Network (now Vurv). He began his career at IBM and has since held several senior management positions with industry-leading organizations such as Oracle, Merrill Lynch, Viant, 12 Entrepreneuring, Diligent Solutions and People Business Network (now Vurv). Patel also plays a Venture Partner role at Trident Capital supporting various portfolio companies and investments.

About MeMedia(TM)

MeMedia is a leading, online advertising solutions provider and ad network achieving superior results through innovative technologies, expert advice, and global reach. MeMedia's comprehensive desktop and web-based solutions deliver contextually and behaviorally-targeted advertising in multiple rich media and interactive formats. MeMedia, formerly WhenU.com, was founded in 2000 and is headquartered in New York City. For more information, please visit http://www.memedia.com/.