Los Angeles Based PR/Marketing/Special Events Firms Spin Shoppe PR and Canvas PR & Marketing Have Merged to Form Spin Shoppe/Canvas Media Group (SSC)

LOS ANGELES, July 11 /PRNewswire/ -- Two of the industry's most respected mid-size PR and Marketing firms will officially join forces on July 15, 2007, to create a multi faceted, full-service public relations, marketing, advertising, and special events agency. Spin Shoppe/Canvas Media Group will be based in Los Angeles, with national and international reach spanning top markets in New York, Miami, San Francisco, Chicago, London, Paris, Tokyo and beyond. Spin Shoppe/Canvas Media Group will maintain its headquarters on Sunset Boulevard in West Hollywood, with a satellite office in New York City.

After nearly four years in operation, as one of the industry's fastest expanding new firms, servicing such high profile accounts as Equinox Fitness, Palms Hotel and Casino, Dolce Restaurant Group, Steve Madden, Blue Cult Denim, Fred Segal, GQ Magazine, Self Magazine, Sony Ericsson, and Cingular Wireless, to name a few, Spin Shoppe PR merges with the equally fast expanding and industry respected, four year old Canvas PR & Marketing, who has serviced clients such as Nectar of The Gods, Samson Martin, Bijem, Blossom, Badgley Mischka, David Meister, Luckyscent.com, Phoenix Pictures, Scent Bar, Citrine, Elizabeth Glaser Pediatric AIDS Foundation, Viper Room/Viper Room Apparel, Petco, Sexy Beast, Pet Naturals, SoCal Cleanse, Stone Crown, Just In Case, and Bodyfactory. Canvas PR & Marketing has also represented personal publicity clients including Dean Cain, Wendy Bellissimo Baby & Kids, Cris Judd (Dancer), Esai Morales (NYPD Blue), Paula Abdul (American Idol), Marc Lowenberg (Celebrity Dentist). SSC will serve to offer existing and new clients a higher level of experience and professional service, with collectively combined contacts strategically used for each clients' branding capabilities and the company's sense of the industry "know-how".

SSC's partners' years of experience in the fashion, beauty, lifestyle, and entertainment industries brings a wide range of valuable contacts to the intricate world of branding, sales, and image building. Contacts include top editors, fashion stylists, producers, celebrities, key entertainment executives, as well as global media access to the world's most important publications in fashion, beauty, lifestyle and entertainment.

Drawing from SSC's expertise in the industry and its global impact, SSC formulates an individualized blueprint to best serve the client and target its appropriate market(s) to increase brand awareness and sales.

  This audience is reached through aggressive promotions including:

  -- Column items
  -- Feature editorial placement
  -- Market editorial placement
  -- Celebrity wardrobe
  -- National, Regional and International press to support sales in top US
     markets, as well as globally based on the specific International
     distribution of the product
  -- Lifestyle and Business feature stories
  -- Press photo shoots
  -- Special events
  -- In-Store Promotions
  -- Development of Creative - lookbooks, advertising campaigns, press
     kits, etc.
  -- Development of marketing/media plans

The realm of special events is one in which Colavita, Weaver and Gold-Fischer, have developed an impressive roster, working for some of the world's most well known companies. Previous special event projects spearheaded by members of the SSC Media Group include the following:

  -- "A Time For Heroes" -- Elizabeth Glaser Pediatric AIDS Foundation (LA)
  -- 2 B Free Los Angeles Fashion Week Event at Paramount Studios (LA)
  -- 2 B Free Los Angeles Fashion Week Event in Conjunction with Sony
     Ericcson and Cingular Wireless (LA)
  -- 2 B Free Los Angeles Fashion Week Event in Conjunction with Steve
     Da-Nang fashion shows during Los Angeles fashion week (LA)
  -- Deep One Year Anniversary (LA)
  -- Design-A-Cure Breast Cancer event for Cedars-Sinai and Fred Segal (LA)
  -- Diane Von Furstenberg's "Celebrity Lounge" -- Elizabeth Glaser
     Pediatric AIDS Foundation (NYC)
  -- Disney Vintage Celebrates Disneyland's 50th Anniversary at Fred Segal
     Fun (LA)
  -- Heatherette NY Fashion Week Fashion Show, Fall 2005 (NYC)
  -- Launch of Avalon Hollywood (LA)
  -- Launch of Deep (LA)
  -- Launch of Equinox Fitness in Westwood (LA)
  -- Launch of Forty Deuce (LA)
  -- Launch of E! Entertainment's New Series, High Maintenance (LA)
  -- Launch of Lucky Strike Lanes (LA)
  -- Launch of MTV's New Series, Twentyfour Seven (LA)
  -- Launch of Samsung's Blu-Ray DVD Player (NYC)
  -- Launch of Spider Club (LA & NYC)
  -- "Oasis" Award Season gifting events (Academy Awards, MTV Movie Awards
     and MTV Video Music Awards) (LA)
  -- Paris Hilton Birthday Party at El Centro (LA)
  -- People En Espanol's "50 Mas Bellos" Gifting Suite During Upfronts (NYC)
  -- Self Magazine Dinner Party To Host New Entertainment Editor, Laura
     Brounstein
  -- Self Magazine Presents November Cover Girl, Tyra Banks
  -- Self Magazine's Self Spotlight Breast Cancer Event (NYC)
  -- Spin Shoppe Gifting Suite at The SKIHOUSE At The Canyons, Sundance Film
     Festival, (Park City, Utah)
  -- Stone Crown Style Lounge -- 2006 Sundance Film Festival (Park City,
     Utah)
  -- The Green House During The 2007 Sundance Film Festival (Park City,
     Utah)
  -- The Unveiling of The Palms Hotel Casino & Resorts $40 Million Pool and
     944 Magazine's 1 Year Anniversary Weekend Event (Las Vegas)
  -- Velvet Revolver Hosts Nefarious Fine Jewelry Event, in Conjunction With
     Flaunt Magazine (LA)


  SPIN SHOPPE/CANVAS MEDIA GROUP: PARTNERS

  Denise Weaver

Denise Weaver began her career in publicity at Miramax Films in New York City, where she oversaw motion picture marketing campaigns, as well as dealt with A-list talent on a daily basis. She then entered the fashion, beauty and lifestyle worlds, applying her expertise to market and brand high-end, luxury clientele including BCBG, Guerlain, Lalique, L'Oreal, Keihl's, Philosophy, Franceso Biasia, Diesel Jeans, Elizabeth Glaser Pediatric AIDS Foundation, David Meister, Badgley Mischka, and Citrine. Weaver was the Vice President of Public Relations and Marketing at a top New York advertising/public relations agency for many years, where she specialized and oversaw the branding and production of CFDA fashion shows, advertising, retail promotions and celebrity affiliations for well-known fashion, beauty and lifestyle clientele.

Karen Gold-Fischer

Prior to forming Canvas PR with partner Denise Weaver, Karen Gold-Fisher represented A-list talent at one of the top public relations agencies in Beverly Hills, primarily concentrating on building and maintaining images, while also handling crisis management for her clientele, which included Phoenix Pictures, Dean Cain, Paula Abdul, Julia Louis-Dreyfus, Brad Grey, Cris Judd, Wendy Bellissimo, Jeremy London, Dennis Miller, Krista Allen, Russell Wong, Esai Morales and many more. Prior to her personal publicity experience, she began her career in New York where she was a key senior publicist at a fashion public relations firm specializing in fashion and products launches, creating client branding through celebrity affiliated campaigns.

Eileen Colavita

Eileen Colavita began her career in public relations as in-house director of publicity at Bradley Bayou Couture (current Creative Director of Halston). Shortly after Colavita moved on to an international public relations firm, as Senior Account Executive of the Entertainment Division. There, Colavita headed up far reaching media and exposure campaigns such as SKYY Vodka, James Perse, Proctor and Gamble fine fragrances, RJ Reynolds Youth Non-Smoking Campaign and In Style Magazine special events. She then was recruited by a NY/LA based fashion and lifestyle firm to head up the Lifestyle and Hospitality division as Vice President, focusing on nightlife and hotels. There she launched globally recognized venues such as the Spider Club, Deep, Forty Deuce, Lucky Strike Lanes, Maison 140 Hotel, Avalon Hotel, Royal Hotel in Miami and TheHotel at Mandalay Bay.

Afterwards, Colavita left to form her own business, Spin Shoppe PR, where she resides over hospitality campaigns, including Equinox Fitness, The Lodge, One Sunset, Dolce Group, Citizen Smith, Table 8 and Palms Hotel and Casino.

For further company information, or to inquire about new business, please contact 310-858-2222. The Spin Shoppe/Canvas Media Group Website, currently under construction, is set to launch in August 2007. Please visit spinshoppecanvas.com then for further information and upcoming client and special event information.