thinkingVOICE and ServiceMagic(R) Team Up for Industry First Pay Per Call Leads from Outdoor Advertising

SAN FRANCISCO, June 5 /PRNewswire/ -- thinkingVOICE Networks, a leader in the emerging pay per call advertising market, today announced that it has teamed with ServiceMagic(R), Inc. (IACI), the nation's leading online marketplace connecting homeowners with home service professionals, to provide Pay Per Call leads from Outdoor Advertising, the first such advertising program of its kind bridging the offline and online worlds for local advertising. thinkingVOICE has partnered with Clear Channel Outdoor Holdings, Inc. (CCO), to display the ads.

The innovative program integrates over 50 strategically placed billboards and bus shelter signs to generate pay per call leads for ServiceMagic. "This is a breakthrough in local advertising possibilities for the service business sector and enhances out of home and outdoor digital media with performance marketing," says DC Cullinane, Founder and CEO, thinkingVOICE Networks. "Having already delivered in excess of a quarter of a million qualified calls to participating advertisers, combining offline and online in this way represents a unique and highly effective distribution opportunity for local advertisers."

"Our relationship with thinkingVOICE extends our reach and ability to provide qualified leads to home service professionals," says Craig Smith, Senior Vice President, Consumer Division at ServiceMagic(R). "It's a terrific program that we're very excited about."

According to research firm The Kelsey Group, the market for pay per call advertising will more than double each year for the next five years with revenues reaching $3.7 billion by 2010.

The thinkingVOICE technology platform is a full service ad management system with the unique capability to administer and track pay per call advertising from a variety of offline and online campaigns.

ABOUT thinkingVOICE

thinkingVOICE is a leader in the emerging Pay Per Call market. Over 60,000 advertisers and local merchants use its platform to drive leads via phone at their websites, emails, and across the thinkingVOICE advertising network. The Company partners with online and offline media companies such as Clear Channel Outdoor, to provide a unified platform for the syndication of pay per call ads across multi media channels. CallActivator(TM), the company's live voice call back on demand application, provisions toll free and local calls. Its pay per call phone lead generation service, AdActivator(TM), works on a similar premise to pay per click advertising. Advertisers sign up, visit http://thinkingvoice.com/

ABOUT SERVICEMAGIC(R), INC.

ServiceMagic(R), Inc., headquartered in Golden, Colo., is the nation's leading online marketplace connecting homeowners with prescreened and customer-rated home service professionals. Using proprietary technology to match consumer service requests with local service professionals in real time, the company addresses more than 500 different home service needs that range from simple home repairs and maintenance to complete home remodeling projects. In addition, its 49,000 home service professionals are prescreened to help consumers connect with licensed and insured home service professionals. ServiceMagic is an operating business of IAC/InterActiveCorp (NASDAQ: IACI) . For more information, visit http://www.servicemagic.com/.