Cramer-Krasselt Selected By TV Guide As Creative Agency Of Record

CHICAGO, April 9 /PRNewswire/ -- It's showtime for Cramer-Krasselt: The nation's third-largest independent advertising agency has been selected as creative agency of record for Gemstar-TV Guide(R).

C-K won the account in a competitive search recently conducted by TV Guide.

"TV Guide is much more than most people probably realize; it's a cross- platform brand that reaches over 70 million people a week," says C-K CEO Peter Krivkovich. "Among the company's signature assets are a robust Web site, a cable television network, industry-leading interactive program guides, plus a great magazine -- and that's just the beginning. TV Guide has such a storied brand and we're thrilled to be involved in helping reinvigorate it for a new, dynamic media landscape."

A television, print and online advertising campaign will break in late 2007; media billings were not disclosed.

"Cramer-Krasselt impressed us on two important levels; first, they had a clear understanding of the power of our brand, and second, they had an abundance of creative ideas about getting our message to consumers," said Alan Cohen, chief marketing officer, Gemstar-TV Guide. "We're excited to work with them to develop a campaign that will let television fans know that TV Guide -- across our varied platforms -- is best-suited to enhance the experience they have with the shows and stars they are most passionate about."

This win is the latest addition to a marquee client roster, with new clients this past year including Brookstone, R.H. Donnelley (Yellow Pages), Takeda Pharmaceuticals (Rozerem), Zantac, KeyBank and the consolidation of the entire Corona beer account at C-K.

  Mindshare will handle media planning and buying for the account.

  About Cramer-Krasselt

Rapidly growing Cramer-Krasselt is the third-largest independent agency in the United States, with billings nearing $800 million in 2006. Several major new business wins contributed to a 22 percent growth rate in 2006. Frequently featured for its creativity, the agency is headquartered in Chicago, with offices in New York, Milwaukee and Phoenix. The agency is on a creative winning streak that has notched two Gold and one silver Effie, two Bronze Lions, the 2005 Athena campaign of the year, recognition as one of three finalists for the O'Toole Award, the 2006 ADWEEK BUZZ Award for Best Overall "Buzz" Campaign of the Year and recognition from The Wall Street Journal for creating one of the best ads of 2006: CareerBuilder.com's Monk-e-Mail. C-K's client list is representative of major brands across virtually every industry. They include: AirTran Airways, Benjamin Moore, Brookstone, Corona Beer, H. J. Heinz Co. (Ketchup, Smart Ones and Ore Ida), KeyBank Corp., Master Lock, R.H. Donnelley Yellow Pages, Spice Islands, Sea-Doo, Ski-Doo, Takeda Pharmaceuticals' Rozerem, WellCare Health Plans, [yellow tail] wine and Zantac. Cramer-Krasselt's public relations subsidiary, CKPR, is ranked among the nation's top 15 agencies. For more information, visit Cramer-Krasselt at http://www.c-k.com/ .