iCrossing and JumpTap Partner to Deliver Mobile Marketing Opportunities to Fortune 500 Companies

SCOTTSDALE, Ariz. and CAMBRIDGE, Mass., March 28 /PRNewswire/ -- iCrossing (http://www.icrossing.com/), a global digital marketing agency committed to people's desire to find and JumpTap, the leading provider of mobile search and advertising, announced that the two companies have entered into a strategic partnership to enable new mobile advertising opportunities for iCrossing clients.

Under the partnership, iCrossing will provide Fortune 500 clients ad placement on the mobile Web sites of leading U.S. wireless carriers via JumpTap's white-labeled mobile search and advertising system. JumpTap provides a fast, easy and fun experience for wireless subscribers by combining an intuitive user interface with a mobile specific search engine. Using the traffic generated by mobile search, JumpTap offers its wireless carrier customers a unique combination of behavioral targeting, advertising, and revenue optimization.

iCrossing will also work with JumpTap to optimize iCrossing-built mobile Web sites for JumpTap's Mobile Search Index (MSI). MSI is a catalog of Web sites designed for mobile phones. It enables wireless carriers to help mobile subscribers find relevant off-portal content, increasing opportunities for carriers to present sponsored links and generate advertising revenue.

iCrossing leverages its core DNA in search to provide Fortune 500 clients a number of mobile technologies and services. Recent projects include the automated rendering of WAP 1.0 and WAP 2.0 press releases from PR Newswire's US1 feed so they are viewable on mobile devices.

"The mobile marketing opportunities are tremendous for businesses that deliver targeted and relevant information," said Adam Lavelle, chief strategy officer, iCrossing. "JumpTap's user-friendly platform and their ability to deliver contextual advertising on a granular level helps iCrossing clients find their customers, and helps consumers find the information they seek."

"The combination of search and advertising in the mobile environment offers an unprecedented ability to reach customers with highly-targeted, highly-relevant offers," said Adam Soroca, GM of Search and Advertising for JumpTap. "We are excited to help iCrossing, and their stable of premier advertising clients, use this effective new medium."

About iCrossing

iCrossing is a different kind of digital marketing agency committed to people's desire to find. The company develops online campaigns, programs and experiences designed to help people find what they are searching for. Through a proven combination of talent and technology, iCrossing helps its global client base -- including 40 Fortune 500 companies such as The Coca-Cola Company -- find solutions for complex digital marketing challenges. Founded in 1998, the company has 350 employees worldwide. iCrossing is headquartered in Scottsdale with offices in Atlanta, Chicago, Dallas, New York, San Francisco and Brighton, U.K. Find out more at http://www.icrossing.com/.

About JumpTap

JumpTap, Inc. provides a mobile search and advertising solution that drives third-party revenue for mobile operators while providing a quick, easy and fun mobile search experience for subscribers. JumpTap's solution helps mobile operators build search and browsing traffic, attract advertisers to their network and maximize ROI via profiles and behavioral targeting. JumpTap combines structured and unstructured content to drive better coverage and improve the user experience. JumpTap provides mobile operators, advertisers and subscribers with the industry's most complete, easy-to-use and rewarding mobile search and advertising environment. For more information on JumpTap, please visit: http://www.jumptap.com/.

  Media Contacts:

  iCrossing
  Dana Mellecker
  646-435-4456
  dana.mellecker@icrossing.com

  JumpTap
  Topaz Partners (JumpTap U.S.A)
  Peter Gorman or Amy Krigman
  Phone: +1 781 404-2400, Mobile: +1 617 669-4329
  JumpTap@TopazPartners.com

  Nelson Bostock Communications (JumpTap Europe)
  Jenny Roberts / Richard George
  Phone: +011 44 (0)20 7229 4400
  jenny.roberts@nelsonbostock.com / richard.george@nelsonbostock.com