ID Media Names Fabian Villegas Media Supervisor

NEW YORK, Feb. 13 /PRNewswire/ -- Fabian Villegas has recently been named Media Supervisor at ID Media, the largest digital and direct media services company in the U.S. Reporting to VP, National Broadcast Director Joanna Travlos, Villegas will manage the health and fitness account Nautilus and will also contribute his knowledge of the U.S. Hispanic market.

A direct marketing professional with over 20 years of experience in advertising, direct mail, telemarketing, operations and DRTV, Villegas' background includes founding LatinoDirect, Inc., a company specializing in marketing products and services for the U.S. Hispanic market. While there, Villegas launched a number of music and video products and worked with publishing and entertainment companies including Reader's Digest, Selecciones Catalog Products, People en Espanol and Rodale.

Villegas also served as VP, Marketing and Operations at PKM Direct Marketing, LLC where he helped launch Sony Music Direct and created strategic direct response business plans for companies including Westwood Promotions and Columbia and Epic Records. Responsible for producing and maintaining budgets for all commercial productions, Villegas also produced DRTV promotions for the highly successful MTV The Grind Workout fitness videos.

Prior to PKM Direct Marketing, LLC, Villegas served as Manager of Marketing and Operations at Warner Music Enterprises. While there, Villegas produced various top selling infomercial and ad spots and created a variety of successful product promotions for CNN, BMG, Rhino Records, composer Andrew Lloyd Webber and Playboy Home Video. He also executive produced Warner Music's most successful music infomercial, "Remembering the 80's," which has produced high revenue sales.

A graduate of Baruch College, Villegas received a degree in Business Administration and is a frequent speaker for Directo, the U.S. Hispanic arm of the Direct Marketing Association.

"We are thrilled to have Fabian join the team here at ID Media. His experience within the direct marketing field will be an asset to the group and we look forward to taking the already successful Nautilus business to the next level," says Rob Bochicchio, SVP, Director of Broadcast Services.

Villegas is eager for a bright future with the company. "What brought me here was a friendly environment with big opportunities. As the largest minority group in the U.S., Hispanics have increasing buying power, so I am thrilled to bring my experience within that market to ID Media. As I learn from my co-workers and contribute my knowledge, I look forward to helping drive an even stronger ROI," says Villegas.

About ID Media

ID Media helps leading advertisers profit in today's fast-changing media marketplace. The company, which is the largest direct and digital media services company in the country, delivers the best possible return on media investments because of its superior rates, research resources, and reporting systems. ID Media serves clients including American Express, Johnson & Johnson, HBO, L'Oreal Paris, Nautilus, and Verizon from locations in New York, Chicago, and Los Angeles. ID Media is part of The Interpublic Group of Companies (NYSE: IPG) .