Sheryl Crow Named Spokesperson for Revlon Colorist(TM)

National Ad Campaign for New Line of Premium Haircolor Products to Feature Songstress

Sheryl Crow Named Spokesperson for Revlon Colorist(TM)

NEW YORK, Dec. 1 /PRNewswire/ -- Revlon announces today Sheryl Crow, one of the music industry's biggest stars, will be featured in a national advertising campaign for Revlon Colorist -- a new line of premium haircolor products launching in January 2007. As the face of Revlon Colorist, Crow will appear in a multi-media campaign that will include television, print, in-store and internet placements. Revlon will also work with Sheryl on various breast cancer initiatives.

"We are thrilled to have Sheryl represent Revlon Colorist," says Debra Dowd, Vice President of marketing for Revlon's hair business. "Sheryl is an empowering woman who brings a sense of real glamour that is relatable. She has an ability to inspire people through her music, and her commitment to women's needs makes this a great partnership."

About Sheryl Crow

Since exploding onto the global stage in 1993 with the multi-platinum Tuesday Night Music Club album, Sheryl Crow has forged a legendary career, becoming the finest female singer/songwriter of her generation. Crow followed the success of her first album with six critically acclaimed albums and best-selling tours. Over the course of her career, Sheryl has collaborated with everyone from the Rolling Stones to Kid Rock to Willie Nelson. She has won countless awards (including 9 Grammy Awards) and sold over 30 million albums worldwide. In early 2006, Sheryl was diagnosed with Stage I breast cancer. The event changed her life, and her recovery has reinforced her zest for a full, joyful life. Sheryl continues writing new music and through her strength and perseverance, she continues to be an inspiration to cancer survivors everywhere.

About Revlon

Revlon(R) is a worldwide cosmetics, skin care, fragrance and personal care products company. The company's vision is to become the world's most dynamic leader in global beauty and skin care. A web site featuring current product and promotional information can be reached at http://www.revlon.com/. Revlon brands include Revlon(R), Almay(R), Ultima II(R), Mitchum(R), Charlie(R) and Flex(R), which are sold worldwide.

Website: http://www.revlon.com/



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