Wrigley Selects Bravo as U.S. Hispanic Creative and Promotional Marketing Agency

CHICAGO, Sept. 25 /PRNewswire-FirstCall/ -- The Wm. Wrigley Jr. Company (NYSE: WWY) has selected The Bravo Group, a Young & Rubicam Brands company, as agency of record for Hispanic creative and promotional marketing efforts in the United States.

The selection of Bravo comes after a decision to review and consolidate all U.S. Hispanic creative and promotional marketing initiatives for the Wrigley brands and the new confectionery brands recently acquired from Kraft.

"The Hispanic marketplace is expanding daily and plays a significant role in the gum and candy business. We believe with the assistance of The Bravo Group, Hispanic consumers will make more meaningful connections with all brands included in our new, larger confectionery footprint," said Paul Chibe, Senior Marketing Director for Wrigley. "This is an important step in our effort to develop a comprehensive multicultural strategy."

Also included in the review process that began in July 2006 was Lapiz Integrated Hispanic Marketing, Wrigley's previous Hispanic marketing agency of record. "We would like to thank Lapiz for their valuable contributions," said Chibe. "During the past five years they have delivered excellent creative and increased our understanding of the Latino consumer."

"We are proud and excited to work with the Wm. Wrigley Jr. Company, "said Eddie Gonzalez, Chairman and CEO, The Bravo Group. "We look forward to applying our unique insights to their world-class portfolio of products and innovations."

"As the Hispanic market continues to evolve, our goal is to continue adopting and meeting the demands of the consumer while driving results for our client partners. Today, Bravo stands poised to leverage our passion, integrity and talent on behalf of Wrigley and values the opportunity to do so," said Linda DeJesus, President and COO, The Bravo Group.

The Bravo Group, a Young & Rubicam Brands company, is the pioneer agency of Hispanic marketing that continues to be a leader today among U.S. Hispanic integrated communications agency groups after 25 years in the U.S. Hispanic market. Established in 1980, The Bravo Group creates award-winning marketing programs that include research and strategic planning, advertising, interactive/digital, direct, promotional and event marketing, media planning/buying, branded entertainment and public relations. Recognized in 2006 as one of the two largest Hispanic agencies in the U.S. by Advertising Age, the company is headquartered in New York and has offices in San Francisco, Chicago, Miami and Irvine, California.

About Wrigley

The Wrigley Company is a recognized leader in the confectionery field and the world's largest manufacturer and marketer of chewing gum, with global sales of more than $4 billion. The Company markets its world-famous brands in more than 180 countries. Four of these brands -- Wrigley's Spearmint(R), Juicy Fruit(R), Solano(R) and Altoids(R) -- have heritages stretching back more than a century. Other brands around the world include Doublemint(R), Life Savers(R), Big Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Eclipse(R), Airwaves(R), Alpine(R), Sugus(R), Cool Air(R), and P.K.(R).