TRANZACT Acquires Data Warehouse Corporation to Enhance Its Proprietary Data Solutions Strategy

FORT LEE, N.J., July 31 /PRNewswire/ -- TRANZACT, the market leader in delivering qualified leads, fully provisioned sales and robust systems' infrastructure to large Brands announced today that it has enhanced its proprietary data solutions strategy by acquiring Data Warehouse Corporation.

Through its relationships with credit bureaus and other providers of enriched data, Data Warehouse has built and maintains the largest, most accurate and reliable sub-prime and conventional borrower prospect database in the industry, containing 72 million unique homeowner records. Data Warehouse provides hundreds of credit issuers a proven source of highly qualified prospects and leads, while also providing sophisticated analytical and modeling solutions.

"The Data Warehouse acquisition is a perfect strategic fit for TRANZACT for several reasons. First, it significantly extends our data services capabilities. Second, it provides us with a much deeper reach into the credit issuer and financial services sector, core areas of strategic focus for TRANZACT, and third, it allows TRANZACT to provide an even more robust, fully integrated set of data, digital and direct marketing solutions," said David Graf, President and CEO of TRANZACT. "Further, we can leverage Data Warehouse's analytic and modeling expertise across our other client applications to further refine the effectiveness and efficiency of our lead generation and customer acquisition efforts. This provides better results for our clients; better return on marketing dollars invested, and better margins for TRANZACT."

Ben Waldshan, a founder of Data Warehouse, and now an Executive Vice President with TRANZACT, sees his company's clients benefiting from the TRANZACT transaction. "By joining forces with TRANZACT, we enhance our robust data solutions by offering a range of strategic and marketing execution capabilities that our clients, especially the large, national ones, want and need." Ben continued, "By moving up the value chain with our clients, we become the leader in a set of highly demanded, fully integrated solutions to the large and diverse credit and mortgage issuing marketplace."

TRANZACT is the leader in providing technology driven marketing solutions to the financial services, insurance and telecom sectors. TRANZACT leverages and integrates sophisticated digital, data and direct marketing solutions to deliver qualified leads, fully provisioned sales, and robust customer management systems to brands seeking to acquire and manage large numbers of customers.

http://www.tranzact.net/