AdBrite Names Iggy Fanlo As CEO

SAN FRANCISCO, June 1 /PRNewswire/ -- AdBrite, the Internet's Ad Marketplace, today announced the appointment of Ignacio ("Iggy") Fanlo, the former President of Shopping.com, as its new CEO. Founder and Chairman Philip J. Kaplan made the announcement. Kaplan will remain Chairman and assume the newly created position of Chief Product Officer.

AdBrite's ads reach more than 55 million unique users monthly, up from 7 million a month at the start of 2005, according to ComScore Media Metrix. The company serves ads on approximately 500,000,000 page views daily.

In addition to representing sites with household names such as NHL.com and Drudge Report, AdBrite enables more than 15,000 independent and niche websites and blogs to sell targeted advertisements.

"Iggy Fanlo was the perfect choice to lead AdBrite as we continue our growth," said Kaplan. "He's a professional manager with strong operational and financial experience. His coming on board will allow me to more strongly focus on what I do best, which is building the products that keep AdBrite out front."

"AdBrite has done a spectacular job for publishers because of the simplicity, control, transparency and flexibility that AdBrite offers," said Fanlo. "AbBrite's tremendous organic growth of its publishers has caused a boom of unique visitors and page views; which are the holy grail for advertisers. I look forward to continuing this growth and helping lead AdBrite to the next level."

Mr. Fanlo was formerly President and Chief Revenue Officer of DealTime/Shopping.com. He was part of a three-person team that both took the company public and sold it to eBay in June 2005. Previously, Mr. Fanlo was a Managing Director of both Morgan Stanley and JP Morgan. Mr. Fanlo graduated from Princeton University with a B.S.E. in Chemical Engineering. He and his family reside in San Francisco.

About AdBrite

AdBrite is an Internet Advertising Marketplace that connects web publishers with thousands of advertisers. The company enables publishers to monetize their sites by offering an easy-to-use set of tools that handle all publishers' ad sales needs. This includes: serving, scheduling, billing, customer service and sales. With its unique ad-approval system, AdBrite also provides web publishers with total control over the look and feel of ads on their site. In addition, AdBrite helps advertisers tap into highly targeted demographics among more than 15,000 high-performing web sites. Based in San Francisco, AdBrite was founded by Philip J. Kaplan, and is backed by Sequoia Capital.

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