Helzberg Diamonds Picks SHS for Creative Duties

KANSAS CITY, Mo., March 7 /PRNewswire/ -- The Kansas City office of Sullivan Higdon & Sink (SHS), an advertising, marketing and public relations agency announced today a creative partnership with Helzberg Diamonds, a leader in the fine jewelry business for more than 90 years. Based in North Kansas City, Mo., Helzberg Diamonds operates 265 retail locations in 37 states.

"We couldn't be more excited to work with a company like Helzberg Diamonds, one of the most well-known brands in our hometown, and in the jewelry industry," says Lynell Stucky, managing partner for the Kansas City office of SHS. "Our passion and our specialty is working with companies to not only help shape their brands but to help deliver measurable results. This is what we do best, and it's what we will do for Helzberg Diamonds."

The first assignment for SHS is to help Helzberg Diamonds increase traffic and drive sales for Mother's Day 2005 through the introduction of a new creative campaign.

"We were really impressed with the both the creative work and the strategic thinking that SHS presented to us during the selection process. We were even more impressed with the amount of passion and dedication that each and every employee of SHS demonstrated for the Helzberg Diamonds brand," says Joyce Hrinya, Senior Vice President of Marketing and Customer Service for Helzberg Diamonds. "We are excited to start working on our new campaign for Mother's Day and look forward to a successful relationship with SHS."

ABOUT SULLIVAN HIGDON & SINK

Founded in 1971, the agency serves more than 20 clients, including GE Insurance Solutions, Kansas Health Foundation, Cargill Meat Solutions - a division of Cargill Inc., Pizza Hut, Cessna Aircraft - a Textron Company, Rockwell Collins, UMB Financial Corporation, Captain D's Seafood, Rolls-Royce North America, and Lycoming - a Textron Company. With 2004 capitalized billings of more than $97 million, SHS has a total of 100 employees, with offices in Washington, D.C., Wichita, Kan., and Kansas City, Mo. Take a look inside SHS at http://www.wehatesheep.com/ .

ABOUT HELZBERG DIAMONDS

Helzberg Diamonds was founded in 1915 and currently operates 265 retail jewelry stores in 37 states. Headquartered in North Kansas City, Missouri, Helzberg Diamonds became a subsidiary of Berkshire Hathaway Inc. in 1995 and is led by Chairman and CEO H. Marvin Beasley. The organization is an industry leader known for its integrity, quality, value, and service. Additional information is available at http://www.helzberg.com/ .